Digital Specialist

Burlington, MA

If you have a passion for digital marketing engagement technologies, as well as the desire to grow with a dynamic company, make a major difference within a flourishing organization, have great advancement opportunities, and thrive on working in a fast-paced, exciting environment, then this opportunity with Bridgeline Digital is for you.

Bridgeline Digital, the Digital Engagement Company™ and developer of the award-winning iAPPS® Platform, has an immediate opening for a Digital Specialist who will work out of our Burlington, MA office.

Overview:

The Digital Specialist is responsible for assisting Bridgeline Digital’s customers on Bridgeline’s iAPPS® platform as it relates to search engine optimization (SEO), search engine marketing (SEM), email/content marketing, web analytics, mobile marketing, social media management, and ecommerce. The ideal candidate has direct experience managing multiple clients on digital marketing strategies and tactics. As Digital Specialist, you must be intimately familiar with the world of digital engagements and enjoy working directly with customers. You will work on many new projects for a variety of clients across multiple industries including retail, education, financial, and healthcare. These projects are for high-volume, public facing websites, intranets, and online stores. The UPS Store, Triumph Motorcycles and L’Oreal are just a few examples of the type of high profile customers you will be working with. There is up to approximately 10% travel for this role.

Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics for marketers to deliver online experiences that attract, engage, and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1,000 companies.

Responsibilities:

• Must be local to Boston, MA metro area as position is full-time in our Burlington, MA office
• Deliver effective on-page and off-page SEO strategy for clients, including conducting keyword research, collaboration on site navigation, content organization, meta data, web content strategy and guidance to copy writers
• Repurpose, optimize, and create new site content for clients
• Deliver hands-on pay-per-click (PPC) bid optimization with Google, Yahoo, Bing and other second tier search engines that includes competitive research, keyword research, campaign structuring, ad copywriting, bidding strategies, conversion tracking, and campaign reporting
• Deliver email marketing implementation solutions to clients based on business requirements/needs using best practices such as permission-based marketing, privacy, spam regulation, deliverability, and email browser compatibility
• Assist clients with creating and optimizing email templates and list management to maximize open rates and conversion
• Deliver web analytics implementation solutions based on business requirements/needs including communicating actionable insights and suggesting improvements to clients based on trends observed within the analytics data
• Develop tagging strategies for measuring tactic attribution and measuring multi-channel campaign performance across social, mobile, digital, and even offline channels
• Analyze data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to the site experience
• Deliver e-commerce marketing implementation solutions to customers based on business requirements/needs
• Assist customers with optimizing their e-commerce website and product offerings for greater success including search initiatives, new product launch initiatives, landing page optimization and other e-commerce tactics
• Gain a solid understanding of our iAPPS® Platform and supporting customers by providing strategic answers to common questions
• Serve as the subject matter expert on digital marketing
• Stay abreast of industry best practices and emerging digital trends
• Lead the charge in creating happy customers while promoting Bridgeline Digital’s value and the power of Bridgeline’s iAPPS® platform

Experience Required:

• Bachelor’s degree in Marketing, Computer Science, or related field or applicable experience
• 2+ years of experience in web marketing including experience with search engine optimization (SEO), search engine marketing (SEM)email marketing, web analytics, social media, and/or ecommerce
• Agency and/or client-facing background preferred
• Capable of managing multiple clients and deliverables simultaneously
• Strong analytical, conceptual, and problem-solving abilities
• Knowledge of software such as SEOMoz, GSiteCrawler, Rankerizer, RavenTools, Google Analytics, Omniture, Constant Contact, MailChimp, Google AdWords, and WebTrends
• Strong verbal and written communication skills
• Proficient in Microsoft Office applications
• Ability to communicate, interact, and empathize with all levels of end users and technical resources
• You are outgoing and able to work and collaborate with a broad range of people at all levels of the org chart
• You have strong discipline and are able to work independently
• You are self-motivated and have a solid work ethic
• You thrive in a fast-paced environment
• You have high energy and a positive, winning attitude

Bridgeline Digital Offers:

• A dynamic, open-minded company with great opportunities for personal development
• A place to work with the newest development and digital engagement technologies
• An organization where suggestions are encouraged and your influence can be felt within the company and Bridgeline’s iAPPS® platform
• Fast paced, exciting environment
• Competitive base salary and benefits, paid vacation and holidays, 401K and more

Apply Now

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