eCommerce Site Developed for Books With Bows

November 20, 2002

Woburn, Mass. November 20, 2002 - Bridgeline Software today announced that it has completed the development and successfully launched a state of the art e-Commerce site for Books With Bows.

The site brings together a unique combination of usability, maintainability, and administrative functionality. An innovative interface allows users to take advantage of a broad spectrum of features, including a shopping cart, address book, and holiday calendar. On the administrative end, a powerful management application provides the site administrator with an unprecedented degree of control, from user management to full control over content using BRIDGELINE’s content management solution. The system also allows a site administrator to automatically generate and print formatted, personalized collateral including gift cards and printing labels. Seamless integration with third party tools allows for easy order fulfillment and one click stock updates. Overall, this site is a testament to the creative approaches Bridgeline Software employs to solve challenging business problems. The eCommerce web site can be accessed at www.bookswithbows.com.

Books With Bows is a unique new approach to online retailing. By combining the selection of a bookstore with the convenience of a gift catalog, Books With Bows has created a niche for itself in the competitive Internet retail market. The first book of the month gift program, Books With Bows makes it simple to choose thoughtful, unique gifts that reflect each reader’s individual interests. Each month, the gift will arrive in a “signature” box with a personalized message. Books with Bows engaged Bridgeline Software to create a brand identity and establish its web-presence due to BRIDGELINE’s depth of experience in eCommerce development and competitive pricing structure.

Bridgeline Software is a developer of proprietary content management software, custom web applications, and custom database applications with offices in New England and in New York. The types of applications include enterprise B2B and e-commerce web sites, sophisticated intranet sites, content management software solutions, database programming, custom e-Learning/e-Training programs, and custom intranet based employee information programs. Companies such as John Hancock, Cadaret Grant, The Bank of New York, Inverness Medical, BP, United States Postal Service, Morgan Stanley, SONY, Nomura Securities, and the National Education Association, have selected Bridgeline Software for their content management solutions and / or web development requirements.

Visit us today:www.bridgelinedigital.com