The Bank Of New York’s INFORM Product Group Launches New Enterprise Website And Signs Extended Contract With Bridgeline Software

May 05, 2003

Boston, MA. May 5, 2003 - Bridgeline Software announces the launch of a new public website, ii.bnyinform.com, for the Bank of New York’s (BNY) INFORM product. BNY wanted to create a website that uniquely positioned them as the leader within the Institional Investor market through a clear presentation of the powerful information delivery features provided by INFORM. The new site leverages a cutting edge design combined with targeted information and multimedia to position BNY as a market leader and educate users on the INFORM capabilities.

“BRIDGELINE’s experience in the financial services industry as well as their creative process really made our site into one of the Bank’s premier web properties” comments George Haracopos Vice President of Products, “BRIDGELINE did a tremendous job of taking input and guidance from a very large group of stakeholders and prioritizing that information into a very functional website. We now want to capitalize on BRIDGELINE’s user experience expertise and re-architect other customer driven applications.”

After careful evaluation, BNY selected BRIDGELINE to develop one of the Bank’s premier web properties based on BRIDGELINE’s experience working with the Bank previously as well as years of experience working in the financial services industry. In addition, BNY has signed an extended contract with BRIDGELINE to rebuild the user experience and usability in strategic customer applications.

Michael Matteo, Senior VP of Development says “The INFORM site is a good example of how BRIDGELINE can work in conjunction with internal stakeholders to produce a breakthrough product. Our future with BNY will build on that success while leveraging our strength in designing and testing highly usable applications.”

INFORM provides information on custody, accounting, settlement and related activity. Since the establishment of INFORM, the Bank of New York has led the way in offering securities clients a web-enabled information delivery and instruction capture capability.

Bridgeline Software is a developer of content management software, custom web applications, and custom database applications with offices in New England and in New York. The types of applications include enterprise B2B and e-commerce web sites, sophisticated intranet sites, content management software solutions, database programming, custom e-Learning/e-Training programs, and custom intranet based employee information programs. Companies such as John Hancock, Cadaret Grant, The Bank of New York, Nomura Securities, Inverness Medical, ConocoPhillips, March of Dimes, BP, The New York Times, Federal Mediation & Conciliation Service, United States Postal Service, Nomura Securities, and the National Education Association, have selected Bridgeline Software for their content management solutions and / or web development requirements.

Visit us today:www.bridgelinedigital.com