Bridgeline Software Develops Enterprise Web Property for Selfhelp Community Services Inc.

March 12, 2005

New York, March 12, 2005 - Bridgeline Software announced today the launch of a newly developed web property for Selfhelp Community Services Inc

Bridgeline redesigned the Selfhelp web property with an updated, interactive look that better communicated the organization’s mission of helping older adults live happy, independent lives in their own homes, with services that help maintain their health and safety. Bridgeline suggested incorporating Flash technology, specifically using rotating photos and inspirational stories that feature individuals who have benefited from Selfhelp’s services. The intent is to engage site visitors seeking Selfhelp assistance with familiar and relevant dynamic content.

Flash integration is increasingly employed in web design to provide site visitors with more engaging online interaction, as well as an experience offering improved speed, performance, ease-of-use and simplicity. In addition, Flash can streamline online data transactions increasing usability. With traditional web-based applications, web browsers do not provide efficient means of accessing data since the screen needs to be constantly refreshed. In contrast, Flash can retrieve and send data in real-time using the client-server application within a custom, self-contained environment. In essence, Flash technology can offer more efficient application processing, increased visual appeal and added functionality.

About Selfhelp

Founded in 1936, Selfhelp is a private, non-sectarian, not-for-profit organization committed to helping victims of Nazi persecution. The organization provides these aging, “at risk” New Yorkers with hours of home health care, comprehensive social services, expanded case management, housing, counseling, recreational, educational, and social programs. For almost seven decades, Selfhelp has dedicated itself to being a source of information, service, and quality home care for these victims, enabling them to remain at home, retain their independence and dignity while participating in the community. To learn more about Selfhelp or for contact information, please visit

About Bridgeline Software

Bridgeline Software ( is a developer of content management software, asset management software, learning management systems, and award winning web development services. The types of web services include the complete development of enterprise Internet, intranet, and extranet web properties. Bridgeline specializes in information architecture, usability engineering, flash development, e-commerce, e-Learning programs, and database development. Our development teams are experts utilizing state-of-the-art programming tools such as ASP, .NET, HTML, XML, Cold Fusion, Java Script, CGI/Perl, Flash, DreamWeaver, and Director.

Our customers include companies such as The Bank of New York, John Hancock, Newton-Wellesley Hospital, Cisco, First Albany Companies, Astra Tech, Cadaret Grant, Nomura Securities, March of Dimes, Omgeo, The New York Times, Power Steering Software, National Fire Protection Association, US Ski Team, and the Federal Mediation & Conciliation Services.

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