Bridgeline Software Develops National Financial Partners First Phase of Enterprise Web Strategy

May 24, 2006

Boston, MA, May 24, 2006- Bridgeline Software today announces its role as designer and developer of the newly-launched National Financial Partners' ("NFP") corporate website The new web property, features an updated online experience that better communicates the organization's position as a leading independent distributor of financial services to high net worth individuals and growing entrepreneurial companies.

NFP engaged Bridgeline's experienced consultants to enhance their outdated web presence with a site that would better communicate the story of a proven growth company with a unique and successful acquisition strategy. Bridgeline employed its proprietary, user-centered 6DM development process to create a blueprint for delivering a new and improved corporate website. As part of this process, Bridgeline interviewed key NFP stakeholders to better understand the site's audience segments, as well as NFP branding requirements, business issues and corporate goals.

After gathering this feedback, Bridgeline's award-winning information architecture and design team produced a new look and feel that presented NFP's information and accomplishments in a more usable, professional and intuitive format. Bridgeline's emphasis on upfront definition helped create a design that will be carried forward to all of NFP's corporate intranets.

"NFP made a good choice in partnering with Bridgeline Software. We are very pleased with the new look and feel of our new site. We know that Bridgeline will continue to help us drive a successful project through the next phase of our redesign," commented Mia Dammen, Chief Technology Officer. Stuart Tainsky, NFP's Vice President of Technology, added, "The Bridgeline team exemplified the word 'partner' in their commitment to achieving the same goal as our internal project team. Their expertise in establishing best practices and creating layouts and re-usable templates will assist NFP in future web development activities. We look forward to our continued relationship with Bridgeline."

National Financial Partners Corp.

Founded in 1998, NFP is a leading independent distributor of financial services products to high net worth individuals and growing entrepreneurial companies. NFP is headquartered in New York and operates a national distribution network with over 1,900 producers in 41 states and Puerto Rico consisting of over 165 owned firms and over 210 affiliated third-party distributors.

About Bridgeline Software

Bridgeline Software is a developer of award winning web applications and quality web software tools such as its enterprise level web content management system, netEDITORpro®. In addition, Bridgeline Software provides an on-demand web based platform called Orgitecture®. This very scalable on-demand web based platform provides expandable modules such as Relationship Management, eSurvery, eNewsletter, Content Management, eCommerce, Event Registration and Integrated Grants Management. Bridgeline Software's team of Microsoft® certified developers specialize in information architecture, usability engineering, SharePoint® development, web application development, rich media development, e-commerce, e-Learning, and database development. By providing scalable web software tools with award winning web development capabilities, Bridgeline Software uniquely provides their customers with complete end-to-end solutions that optimize business processes through web-based technologies.

Companies such The Bank of New York, John Hancock, Newton-Wellesley Hospital, Cisco Systems, First Albany Companies, Astra Tech, Cadaret Grant, Nomura Securities, Grantmakers in the Arts, JBHanuer & Co., March of Dimes, Omgeo, Power Steering Software, Gill Foundation, The Commonwealth Fund, National Fire Protection Association, and the Federal Mediation & Conciliation Service have turned to Bridgeline Software for our web based software tools or award winning web application development capabilities. Please visit us at