Pfizer Inc selects Bridgeline Software to Redesign User Interface of Web-Based Drug Development Application

February 22, 2006

Boston, MA. February 22, 2006 - Bridgeline Software has been selected by Pfizer Inc, to revamp the user interface of a custom developed web-based application used internally at Pfizer by its researchers. Pfizer safety scientists are charged with researching potential drug candidates in order to ensure drug safety and efficacy. The state-of-the-art software application uses applied ontologies to enable these safety scientists to better strategize about drug safety during preclinical drug development.

Bridgeline provides proprietary user-centered design and development processes. Bridgeline’s usability approach for the Pfizer web application will be to redesign the user experience and the user interface so that Pfizer safety scientists will adopt the application for their work. Ashley Williams, Ph.D., a senior information architect and usability expert at Bridgeline, leads a team that conducts contextual interviews with the safety scientists who will use the program, to identify their needs and design a schematic framework for the application that meets those needs. Dr. Williams’ team then conducts usability tests with these safety scientists to ensure that the redesigned application is easy to use and navigate. After passing usability testing, the user interface is refined by Bridgeline’s graphic designers, while Bridgeline developers ensure that the redesigned application integrates with the existing server-side code. “It’s great to have a customer like Pfizer that understands the importance of Usability in web-application development,” says Dr. Williams. “We feel strongly that the outcome of this effort will greatly enhance a superb piece of technology.”

About Bridgeline Software

Bridgeline Software is a developer of award winning web applications and quality web software tools such as its enterprise level web content management system, netEDITOR-pro®. In addition, Bridgeline Software provides an on-demand web based platform called Orgitecture®. This very scalable on-demand web based platform provides expandable modules such as Relationship Management, eSurvery, eNewsletter, Content Management, eCommerce, Event Registration and Integrated Grants Management. Bridgeline Software’s team of Microsoft® certified developers specialize in information architecture, usability engineering, SharePoint® development, web application development, rich media development, e-commerce, e-Learning, and database development. By providing scalable web software tools with award winning web development capabilities, Bridgeline Software uniquely provides their customers with complete end-to-end solutions that optimize business processes through web-based technologies.

Companies such The Bank of New York, John Hancock, Newton-Wellesley Hospital, Cisco Systems, First Albany Companies, Astra Tech, Cadaret Grant, Nomura Securities, Grantmakers in the Arts, JBHanuer & Co., March of Dimes, Omgeo, Power Steering Software, Gill Foundation, The Commonwealth Fund, National Fire Protection Association, Jewish Funders Network, and the Federal Mediation & Conciliation Service have turned to Bridgeline Software for our web based software tools or award winning web application development capabilities.

Please visit us at www.bridgelinedigital.com