Phase Forward Launches New Website

April 06, 2007

Boston, MA April 6, 2007 - Bridgeline Software has designed and implemented a new website for Phase Forward, a leading provider of integrated data collection and data management solutions for clinical trials and drug safety. Phase Forward’s products and services have been used in over 10,000 clinical trials involving more than 1,000,000 trial study participants at over 260 life sciences companies, medical device firms, regulatory agencies and public health organizations. The new web site provides a user experience that effectively reflects Phase Forward’s market leadership, global reach, industry leading products and top-notch customers.

Bridgeline Software designed the home page Flash animation to convey the synergy between Phase Forward’s products and services, as well as the company’s extensive customer experience. The information architecture of the site positions the Lincoln Technologies acquisition as a key differentiator for Phase Forward, offering data management solutions for drug safety as well as clinical trials.

Increasing lead generation from the web site was a key goal for Phase Forward. Bridgeline Software designed the new site with clear calls to action, improved data collection and compelling visual branding.

About Bridgeline Software

Bridgeline Software is a developer of award winning web applications and quality web software tools such as its enterprise level web content management system, netEDITORpro®. In addition, Bridgeline Software provides an on-demand web based platform called Orgitecture®. This very scalable on-demand web based platform provides expandable modules such as Relationship Management, eSurvey, eNewsletter, Content Management, eCommerce, Event Registration and Integrated Grants Management. Bridgeline Software’s team of Microsoft® certified developers specialize in information architecture, usability engineering, SharePoint® development, web application development, rich media development, e-commerce, e-Training, and database development. By providing scalable web software tools with award winning web development capabilities, Bridgeline Software uniquely provides their customers with complete end-to-end solutions that optimize business processes through web-based technologies.

Companies such The Bank of New York, John Hancock, Newton-Wellesley Hospital, Cisco Systems, First Albany Companies, Astra Tech, Cadaret Grant, Nomura Securities, Grantmakers in the Arts, National Financial Partners, March of Dimes, Omgeo, Power Steering Software, Gill Foundation, The Commonwealth Fund, and the Federal Mediation & Conciliation Service have turned to Bridgeline Software for our web based software tools or award winning web application development capabilities.

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