Bridgeline Software CTO Selected to Present New Approaches to Web Content Management at Upcoming Gilbane Conference

June 05, 2008

CTO Brett Zucker to Speak on WCM Trends and to Demonstrate Power of iAPPS integrated Web Content Management and Web Analytics

Boston, MA, June 5, 2008 - Bridgeline Software, Inc. (NASDAQ: BLSW), announced today that its Chief Technology Officer, Brett Zucker, has been selected to be a guest speaker on a panel that will discuss the latest trends and newest approaches to managing web content. The 2008 Gilbane Conference ( will be held in San Francisco, CA, from June 18 to June 20, 2008.

Mr. Zucker will deliver his insights in a thought-leadership-style discussion regarding the future of online collaboration within the context of marketing and analytics-driven websites in the session “New Approaches to Managing Web Content”, being held Thursday, June 19 at 11:00 AM. The power of collaborative technologies to completely transform both the form and function of websites and web applications will serve as the theme of the panel discussion.

Mr. Zucker has been a leading expert in internet-based technology for over a decade. At Bridgeline, Mr. Zucker’s responsibilities include driving overall product vision and R&D efforts. Previously, he was a principle in Lead Dog Digital, a New York-based, multi-million dollar, award winning interactive technology company acquired by Bridgeline Software in 2002. Mr. Zucker earned his engineering degree from Cornell University and his MBA from Harvard Business School.

Gilbane’s 4th Annual West Coast conference takes place at San Francisco’s Westin Market Street Hotel and offers attendees the industry’s most comprehensive forum for learning how to implement content management strategies and understanding information technologies that impact business use of the web such as web and enterprise content management, analytics, collaboration, digital rights management, and search.

At the Gilbane conference, from booth #140, Bridgeline will provide live demonstrations of iAPPS® Content Manager and iAPPS® Analytics. The iAPPS® Product Suite are innovative SaaS solutions that unify Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Analytics, a next generation web application management solution, integrates web analytics and content management. When combined with iAPPS Content Manager, Bridgeline’s flagship web content management system, iAPPS Analytics enables ease-of-use and real-time delivery of targeted, persuasive content based on user profiles and site visitor behavior. iAPPS Analytics’ native integration with iAPPS Content Manager – through a common user interface – is unique to the market and offers users many advantages – making analytics initiatives more accurate and actionable, while making content management faster, and more efficient.

About Gilbane Group, Inc.

Gilbane Group Inc. is an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987. Gilbane has helped organizations of all sizes from a wide variety of industries and governments, and works with the entire community of stakeholders including investors, enterprise buyers of IT, technology suppliers, and other consultant and analyst firms. Gilbane has organized over 50 educational conferences in North America and Europe. Information about Gilbane’s widely-read newsletter, consulting & advisory services, reports, white papers, case studies and analyst blogs is available at

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS® Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning application development capabilities by our Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Minneapolis, New York, Washington, D.C., and Bangalore, India. We are a recipient of the Inc. 500 award for America’s fastest growing companies and currently have over 530 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: The Bank of New York Mellon, Marriott International, Berkshire Life, Honeywell, EMC, John Hancock, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., Perkin Elmer, UBS, JBHanauer & Co., Omgeo, the Gill Foundation, The Commonwealth Fund, and the Smithsonian Institute. To learn more about Bridgeline Software, please visit

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995.

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.