Leading Global Risk and Insurance Services Firm Launches New iAPPS Web Application

October 22, 2008

 Boston, MA October 22, 2008 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning web applications, announced today that one of the world’s leading global risk and insurance services firms has launched a new web application, developed by Bridgeline on iAPPS Framework and iAPPS Content Manager. The iAPPS Framework and Product Suite are innovative SaaS solutions that unify Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties. Built for a recently created subsidiary, the newly developed web application will help to establish a new business line, as well as to generate new revenues by capturing prospect registrations and helping to build an advisory service practice. As a SaaS – Software-as-a-Service – solution, Bridgeline will manage and maintain the new web application within its state-of-the-art managed services hosting environment.

To create an efficient and successful web application that meets and exceeds the needs of the business and its intended end users, Bridgeline’s solution benefits from iAPPS’ state-of-the-art technology platform, as well as a highly effective user experience derived from Bridgeline’s user-centered design (UCD) process. Critical to this engagement was the employment of usability testing and usability best practices in order to direct audience segments to the information they require in the most intuitive way possible. Site registrants can gain varying levels of user rights depending on their relationship with the company and have dynamically permissioned access to in depth executive summaries and research on supply chain risk intelligence. “The primary goal of this initiative was to help our customer help their customers improve business performance and competitiveness through supply chain research and advisory services,” says Mike Matteo, Executive Vice President and General Manager of Bridgeline’s New York business unit.

Additionally, leveraging the iAPPS Framework and Product Suite offers tremendous efficiencies for administration within the web application. iAPPS Content Manager and product suite offer website administrators remote authoring capabilities that employ a simple user interface and easy-to-use functionality. Content owners can quickly update and customize content. With iAPPS Content Manager, non-technical staff can manage and deliver content to any web interface from virtually any source to ensure the right content is delivered at the right time, to the right audience. And for administrators, iAPPS provides centralized control and management over site structure and content, workflow, and user access rights.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning application development services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, information architecture, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, Minneapolis, New York, Washington, D.C., and Bangalore, India. Bridgeline Software is a recipient of the Inc. 500 award for America’s fastest growing companies and currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: The Bank of New York Mellon, Marriott International, Berkshire Life, Honeywell, EMC, Washington Redskins, T. Rowe Price, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., PerkinElmer, UBS, JBHanauer & Co., Omgeo, the Gill Foundation, The Commonwealth Fund, and the Smithsonian Institute. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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