Web Marketing Association Honors Web Applications Developed by Bridgeline

September 26, 2008

Schiff Hardin & Beverly Hospital Websites by Bridgeline Software Earn WebAwards for Outstanding Achievement in Website Development

Boston, MA, September 26, 2008 - Bridgeline Software, Inc. (NASDAQ: BLSW), a leading developer of SaaS-based web application management software and award-winning web applications, announced today that two web applications it developed for Beverly Hospital and Schiff Hardin were recently honored in the WebAwards for Outstanding Achievement in Website Development by the Web Marketing Association.

Founded by the Web Marketing Association in 1997, the WebAwards is the annual standards-defining competition that sets industry benchmarks for the best websites in 96 industry categories submitted by interactive agencies and website marketing departments in more than 47 countries from around the world. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today.

Winning in both the Health Care Standard of Excellence and Non-Profit Standard of Excellence categories is the Beverly Hospital website (www.beverlyhospital.org). Beverly Hospital is part of Northeast Health System, Inc. (NHS), an integrated healthcare network of hospitals, behavioral health, long-term care and human service affiliates on the North Shore of Massachusetts. In developing the new Beverly Hospital web application, Bridgeline’s Boston-based team designed and developed a completely new and vastly more interactive user experience. The new site offers streamlined site navigation enabling users to more easily access content and features such as a physician finder and appointment registration tool. Additionally, administrative capabilities built into an integrated content management solution, allow the Hospital marketing team to coordinate home page and interior site content to video and direct mail campaigns that they launch.

Winning in the Legal Standard of Excellence category is the Schiff-Hardin website (www.schiffhardin.com). Schiff-Hardin is a general practice law firm with over 400 attorneys in offices located in Atlanta, Boston, Chicago, Lake Forest, New York, San Francisco, and Washington, DC. Working with Schiff-Hardin’s internal marketing group, Bridgeline’s Chicago-based team developed a new web application that offers visitors engaging content and intuitive access to defined practice groups, firm promotions, attorneys, and other services provided by the firm. Repeat visitors to the site are remembered and provided quick access to information they have previously visited. Additionally, implicit personalization is built into the site and offers recommended content based on the navigational path of the user. For example, users accessing an attorney profile by drilling through a particular practice area such as Patent Litigation, will see that practice area highlighted in the attorney profile as it is of interest to the site user. This delivery mechanism is used throughout the site to emphasize content that is clearly relevant to site users.

“Our development teams work very hard to develop world class web-based solutions for our customers,” said Thomas Massie, Bridgeline President and CEO. “Recognition by the WebAwards is an industry honor and a testament to the quality of our development and design team’s capabilities.

About Web Marketing Association

The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. The Web Marketing Association is the producer of the WebAwards Competition. Now in its 12th year, the WebAwards is the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. To learn more about the Web Marketing Association, please visit www.webaward.org.

About Bridgeline Software

Bridgeline Software is a developer of SaaS-based web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning application development services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is a recipient of the Inc. 500 award for America’s fastest growing companies and currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: DTCC, Smithers-Oasis, Marriott International, Berkshire Life, Honeywell, PODS, Budget Rent A Car System, Washington Redskins, AARP, Claire’s Stores, National Financial Partners, American Dental Association, CadaretGrant & Co., PerkinElmer, UBS, JBHanauer & Co., Omgeo, William T. Grant Foundation, American Academy of Pediatrics, and Partners Healthcare.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, Minneapolis, New York, Washington, D.C., and Bangalore, India. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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