Bridgeline Launches New Web Application for Partners HealthCare on iAPPS

January 28, 2009

Partners HealthCare and Bridgeline Software team up to redevelop web application for Research Ventures & Licensing (RVL) division

Boston, MA January 28, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning web applications, announced today that Partners HealthCare engaged with Bridgeline to develop and design the primary website for Partners Research Ventures & Licensing (RVL). Partners RVL supports research commercialization efforts across Partners HealthCare. The new website,, was developed on Bridgeline’s iAPPS Framework and iAPPS Content Manager. The iAPPS Framework and Product Suite are innovative SaaS solutions that unify Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties (for more information, visit As a SaaS – Software-as-a-Service – solution, Bridgeline will manage and maintain the new RVL website within its state-of-the-art managed services hosting environment.

To support how Partners HealthCare helps inventors, thought-leaders, entrepreneurs, and industry bring new ideas in healthcare innovation from product concept to market commercialization, Bridgeline developed a solution for RVL that employs both an improved technology platform and much updated user experience. Formerly, there were six websites within the RVL environment that users had to navigate, with each site offering a different look and feel, and user experience. The updated RVL website streamlines how users access and interact with resources such as funding, research and development, intellectual property, licensing, and marketing. Prospective researchers are able to use interactive contact tools to identify and connect with key people within RVL as they navigate each step in the product development process. “The primary goal of redeveloping the RVL website is to facilitate our objectives of advancing healthcare worldwide through the development of new technologies,” says Beth Mollineaux, Communications Manager at Partners RVL. “Through employment of Bridgeline’s user-centered design process, we have been able to create a collaborative internal knowledge sharing infrastructure that facilitates progressive thought leadership and tangibly converts ideas and research into viable, market-ready products.”

Additionally, consolidating the RVL website into a primary user experience that utilizes a single technology framework offers tremendous efficiency gains for site administration. iAPPS Content Manager and product suite offer website administrators remote authoring capabilities that employ a simple user interface and easy-to-use functionality. Content owners can quickly update and customize content. With iAPPS Content Manager, non-technical staff can manage and deliver content to any web interface from virtually any source to ensure the right content is delivered at the right time, to the right audience. And for administrators, iAPPS provides centralized control and management over site structure and content, workflow, and user access rights. Says Mollineaux, “Having a single, iAPPS content-managed website truly enables greater productivity with fewer resources. iAPPS will help us to achieve cost efficiencies in our ongoing site maintenance.”

About Partners HealthCare

Partners HealthCare is an integrated health system founded by Brigham and Women’s Hospital and Massachusetts General Hospital. In addition to its two academic medical centers, the Partners system also includes community and specialty hospitals, community health centers, a physician network, home health and long-term care services, and other health-related entities. Partners is one of the nation’s leading biomedical research organizations and a principal teaching affiliate of Harvard Medical School. Partners HealthCare is a non-profit organization. For more information, visit

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning application development services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, information architecture, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software is a recipient of the Inc. 500 award for America’s fastest growing companies and currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: The Bank of New York Mellon, Marriott International, Berkshire Life, Honeywell, EMC, Washington Redskins, T. Rowe Price, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., PerkinElmer, UBS, JBHanauer & Co., the Gill Foundation, The Commonwealth Fund, and the Smithsonian Institute. To learn more about Bridgeline Software, please visit

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