Bridgeline Releases iAPPS Commerce

November 10, 2009

Robust, facet-based catalog management; complete store management; .NET-based, leading edge eCommerce solution

Woburn, MA, November 10, 2009 - Bridgeline Software, Inc., (NASDAQ: BLSW), a developer of leading edge web application management software and award-winning interactive technology solutions, today announced the release of iAPPS Commerce.

iAPPS Commerce provides business users with a fully-functional, easy-to-use eCommerce system that offers industry leading features and complete business transparency. As a stand-alone eCommerce solution, iAPPS delivers next-generation facet-based product catalog management, enhanced product merchandising and complete store management features, along with state-of-the-art customer personalization and user experience capabilities. When integrated with other modules available in the iAPPS Product Suite, its capacity to drive persuasive content and commerce, deliver customers through best-in-class search engine optimization (SEO) and provide database level analytics insight, are unparalleled in the industry. The iAPPS Product Suite is an innovative solution that unifies eCommerce, Content Management, Analytics, and eMarketing capabilities - enabling users to swiftly enhance and optimize the value of their web properties.

iAPPS Commerce provides state-of-the-art administrative features such as advanced ease-of-use through AJAX controls and desktop-oriented conventions like drag-and-drop, inline content editing, and right-click context menus. Furthermore, as a complete online store management solution, the powerful dashboard within iAPPS Commerce gives users a far-reaching, real-time overview of their online business performance. Store managers are easily able to view key performance indicators such as sales trends, buyer demographics, average checkout times, inventory levels and alerts, fulfillment deficiencies, and delivery times, empowering them to make better business decisions more quickly and effectively. Additionally, iAPPS Commerce offers dynamic, facet-based cataloging capabilities that improve the ability for store managers to maintain their overall online product catalog. With a facet-based product catalog, products are dynamically organized into flexible, multi-level categories, making it far easier for customers to locate products through navigation or standard search. iAPPS Commerce also supports full shipping integration with major carriers such as UPS, FedEx, and the United States Postal Service, and allows for free shipping or shipping level discounts, as well as multiple shipping destinations.

With online sales growing at extremely robust annual rates, despite troubles in the broader economy, iAPPS Commerce offers a compelling alternative to companies seeking eCommerce solutions that enable them to more capably and independently manage their online catalogs, improve their overall marketing and merchandising effectiveness through promotional tools like cross-sell and up-sell, and deliver conversion-focused shopping experiences. According to Internet Retailer magazine, online sales are increasing faster than offline with sales of the top 500 online retailers growing 11.7% in 2008 vs. only 1.4% in the total retail sales market. In fact, Internet Retailer indicates in a recent survey that one out of three online retailers said that choosing a new eCommerce platform was their “top application priority” for the year.

The tight integration between iAPPS Commerce and the iAPPS Product Suite is unique to the market and offers many advantages. With iAPPS Content Manager, iAPPS Commerce is clearly one of the most Search Engine friendly eCommerce solutions available today. Auto-generated 301 redirects and XML sitemaps, built-in keyword management, and SEO friendly URLs give online store managers the tools they need to achieve ranking success with the major search engines. Additionally, iAPPS Content Manager’s integrated and industry leading site editor tools allow for easy management of pages and site content that is both outside and inside the product catalog. By adding iAPPS Analytics to the overall solution, store managers can begin to drive “persuasive commerce” to online shoppers. In other words, they can drive content and product offers based on user actions taken on the website. Shoppers accessing particular content on infant care, for example, could be served offers for baby products that may be relevant to their needs based on their site activity. By connecting the interests of visitors with corresponding product offers, iAPPS Commerce gives store managers the ability to convert shoppers into buyers.

Bridgeline offers iAPPS Commerce, iAPPS Content Manager, and iAPPS Analytics in either a monthly subscription (SaaS) fee or traditional perpetual license option.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit

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