Bridgeline Software Launches iAPPS Rapid Site

September 21, 2009

Woburn, MA September 21, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today the release of iAPPS Rapid Site, its new offering to their suite of web solutions. iAPPS Rapid Site enables organizations to quickly and easily deploy powerful, state-of-the-art public websites, intranets, portals, or other web applications – from start to launch in just 5 weeks – with a nominal up-front investment while providing immediate maximum return. Unlike with other quick launch vendor products, Bridgeline’s award winning design and interactive technology strategy teams, along with its Certified Microsoft® Gold Developers, work directly with each customer to shape business requirements and apply their branding and messaging to a quality web solution focused on delivering tangible results.

Built on iAPPS Content Manager, with the option of integrated iAPPS Analytics, Rapid Site solutions enable customers to offer compelling, conversion-oriented user experiences by delivering engaging and persuasive content to their site audiences. With an upfront investment of $38,000 for setup, design, development, and deployment, plus a monthly iAPPS SaaS licensing fee, customers will be up and running quickly with a fully functional, custom designed and developed site on industry leading web application management software leveraging Rapid Site’s 5-step, 5-week engagement process.

For business owners, managers, and marketers looking for a powerful, yet affordable web solution that is quick to deploy, easy to customize, showcases their brand, and is developed with a singular purpose – to attain and exceed your web business initiatives – Rapid Site is a compelling option. An iAPPS Rapid Site web solution from Bridgeline Software offers customers:

  • Web solution strategy development with Bridgeline’s teams of interactive technology experts;
  • A choice of 8 distinct page templates from the extensive iAPPS’ quality-assurance tested template library;
  • A custom design process with Bridgeline’s award-winning design teams to professionally represent each customer’s branding and identity;
  • Pre-launch population and branding of up to 25 pages of website content;
  • iAPPS training to get content contributors and site managers up and running from day one ;
  • A fully supported, 24/7, Tier-1 SaaS-hosting environment;
  • Start to launch project timeline of 5 weeks.

iAPPS Content Manager brings to each Rapid Site solution powerful CMS functionality requirements such as WYSIWIG (What You See Is What You Get) editing, publishing workflow, versioning, and image and file libraries. Through an extremely easy-to-use administrative interface, non-technical users are able to create, edit, and publish content directly to their website without any knowledge of HTML or dependence on an IT group. Additionally, Rapid Site benefits from iAPPS Content Manager’s industry leading Search Engine Optimization (SEO) features like auto 301 redirects, auto-generated XML sitemaps, metadata management and SEO friendly URL strings. With content serving as today’s primary driver of overall website usage, the ability to leverage your content through organic search and get found by your prospects using simple publishing tools cannot be overstated.

Additionally, when customers choose to integrate iAPPS Analytics into their Rapid Site solution, they benefit from real-time delivery of actionable performance data. With competing analytics products, there is a lag, recently dubbed the “action chasm” by Forrester Research, between when metrics are measured and when the analytics reports are read and acted upon. Native integration of analytics can eliminate the action chasm. “By integrating analytics with web content management, you can quickly and efficiently make metrics-driven changes to your website” says Brett Zucker, Bridgeline’s Chief Technology Officer. “Because these content revisions are based on accurate reporting of actual user behavior and actions, they can significantly improve website performance and ROI.”

Furthermore, Rapid Site solutions with integrated iAPPS Analytics can easily deliver persuasive content on every web page based on specific visitor segments and profiles, as well as actual user interaction. This powerful capability improves website conversion rates and the overall business value that a site is capable of delivering. iAPPS Rapid Site solutions from Bridgeline put the power of dynamic, contextualized content delivery within reach for mid-sized businesses and organizations.

To learn more about iAPPS Rapid Site, visit: Or, call Bridgeline at 800-603-9936.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit

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