Bridgeline Wins 2009 MITX Interactive Award

November 19, 2009

HookedOnPhonics.com Learn to Read Awarded for Best in Education and Learning Category

Woburn, MA November 19, 2009 - Bridgeline Software, Inc., (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning interactive technology solutions, announced today that the iAPPS-driven HookedonPhonics.com Learn To Read website was selected the winner in the Education and Learning category at the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange to recognize excellence in the creation of web innovations, the MITX Awards ceremony was held November 17 and attended by over 1,100 guests.

“The MITX Awards celebrates creativity, technology innovation and great business solutions. This year’s winners show how it all comes together through innovative web applications and marketing strategies that move brands and build businesses across every industry,” said Kiki Mills, president of MITX.

The winning Hooked on Phonics Learn to Read website is powered by an integrated implementation of iAPPS Content Manger and iAPPS Analytics. The new site was developed to promote the launch of Hooked on Phonic’s new educational product, Learn to Read, targeted towards educating children in grade levels Pre-K, Kindergarten, First Grade, and Second Grade. The Learn to Read site provides visitors with engaging, pre-purchase opportunities to learn about the product through sample lessons, games, and videos.

Bridgeline has won over 50 awards for excellence in interactive technology development since its founding in 2001. “The MITX Awards are one of the most prestigious interactive technology awards in the country. Bridgeline takes great pride in the recognition by MITX for the outstanding work our designers and developers did for our customer, Hooked on Phonics,” said Thomas Massie, Bridgeline President and CEO.

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to mitx.org.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint , development rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit www.bridgelinedigital.com.

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