Free Seminars Teach Marketers How to Improve Web Site ROI with Dynamically Driven, User-Centric, Persuasive Content

September 15, 2009

Woburn, MA September 15, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW),a developer of SaaS-based web application management software and award-winning interactive business technology solutions, is offering a series of free breakfast seminars that show marketers how they can ascertain visitor intent, drive behavior, and improve traffic and conversion rates by integrating analytics software with their website’s content management system (CMS).

"Understanding your website users and how to drive their behavior is a fundamental step to the success of your online marketing initiatives," says Becki Dilworth, Director of Interface Design at Bridgeline and one of the seminar presenters. These complimentary 1-hour presentations will take place in Boston on 9/22/09; Atlanta on 9/23/09; Cleveland on 10/6/09; Washington DC on 10/7/09; and Chicago on 10/8/09.

During the free breakfast seminar "Steer Intent. Drive Behavior. Improve Traffic." attendees will learn how directly integrating analytics with a CMS can dynamically drive persuasive content to users based on visitor behavior. An integrated analytics package results in a common data set with the CMS and other web applications. Data communication between the website and analytics software takes place in real time, giving web marketers the capability to react to user behavior and dynamically serve content that their visitors would expect to see, are looking for, and will most likely convert.

Topics to be covered during the morning seminar session include:

  • How to leverage web analytics to drive more relevant content to visitors based on their needs and interests.
  • How to optimize web content to generate more targeted site traffic and higher online conversion rates.
  • How to understand user intent and build user profiles automatically in real time based on user behavior.
  • How to develop strategies to maximize your web site revenues and ROI.
  • What techniques to use to increase the effectiveness of search engine optimization initiatives.

"With truly integrated analytics, the analytics package can automatically assign user profiles to website visitors based on their activity," explains Brett Zucker, Chief Technology Officer at Bridgeline Software and also a presenter at the seminar. "A user on a financial services website who interacts with particular content on retirement plans can be automatically assigned to a user profile of ‘planning for retirement’. When that user clicks into a financial calculator section, for example, he could be served links that more prominently feature financial calculators that pertain to retirement scenarios so that the content is more relevant and engaging."

Attendance at the breakfast seminar "Steer Intent, Drive Behavior, Improve Traffic" is free, but seating is limited, so reserving a seat in advance is required. To register for any session, call Bridgeline Software at 800-603-9936 or register online.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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