iAPPS Chosen by Worldwide Distributor to Electronics Industry

September 08, 2009

Multilingual Content Management Supports Global Business

Woburn, MA September 8, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW),a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today that a leading worldwide distributor of products and components to the electronics industry launched a new website for one of their divisions on iAPPS Content Manager and iAPPS Analytics in Bridgeline’s SaaS environment. The new site integrates directly with their ERP system and allows customers to order from their complete product catalog. Additionally, the ERP integration allows the site to pull real-time data for product pricing, customer information, inventory and shipping information, all displayed to authenticated customers within the site interface. Because of the global nature of the distributor’s business, particularly to manufacturers within Asia, the site supports multi-lingual requirements. Site editors in Asia can update and translate pages in Chinese, for example, while US-based administrators maintain the English language version of the site. All site administrators, whether in Asia, the US, or Europe, benefit from iAPPS’ standard and advanced content management functionality such as real-time content updates, inline content editing, multi-site management, and RSS content syndication, along with automated page tagging and a full suite of powerful web analytics reporting tools.

The new website also leverages the powerful integrated analytics capabilities of iAPPS Content Manager and iAPPS Analytics. The iAPPS Product Suite, by integrating web analytics with web content management, facilitates extremely cost-effective, yet sophisticated persuasive content delivery capabilities typically found only in much more expensive and customized solutions. Using iAPPS standard administrative toolset, non-technical users can manage and deliver persuasive content based on specific visitor segments or profiles established through pre-defined user behavior, sequential or not, such as accessed content or actions like downloading particular marketing collateral. Intelligent delivery of persuasive content targeted to profiles or specific user actions can improve overall user experience and increase conversion rates. This in turn can produce greater website ROI and maximum business impact.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant www.bridgelinedigital.com.

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