iAPPS Content Manager Selected by Leading National Grantmaking Foundation
August 10, 2009Enables More Effective Delivery of Relevant, Engaging Content to Site Visitors
Woburn, MA August 10, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW),a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today that a leading national grantmaking foundation has launched their new public website on iAPPS Content Manager. With a focus on funding research that directly benefits the adolescent population, the foundation engaged with Bridgeline to deliver an end-to-end solution, including overall site design and development, as well as the underlying content management system, that enables them to serve their constituents in a more valuable manner. The move to iAPPS Content Manager represents a migration from a prior generation CMS platform that lacked iAPPS’ robust ease-of-use, scalability, extensive feature set, and maintenance effectiveness. The new site is a fully integrated solution and includes a grant information module that allows users to search and access available grants within the context of the website.
iAPPS Content Manager provides the foundation with core CMS functionality requirements such as WYSIWIG (What You See Is What You Get) editing, workflow, hierarchical publishing, and versioning, Through an extremely easy-to-use administrative interface, non-technical subject matter experts can write, change, and post content directly to the site without HTML knowledge or dependence on an IT group. With content serving as today’s primary driver of overall website usage, the importance of simple publishing tools cannot be overstated. Additionally, with the integration of iAPPS Analytics, website managers can now easily deliver persuasive content on every page based on specific visitor segments and profiles, as well as actual user interaction with the website. This capability improves website conversion rates and the overall business value a site is capable of delivering. “By integrating analytics with web content management, you can quickly and efficiently make metrics-driven changes to your website” says Brett Zucker, Bridgeline’s Chief Technology Officer. “Because these content revisions are based on accurate reporting of actual user behavior and actions, they can significantly improve website performance and ROI.”
About Bridgeline Software
Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.
Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.
Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.
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