iAPPS Selected by Leading Global Producer of Industrial Materials

June 24, 2009

Close integration of Web Content Management and Web Analytics enables the delivery of persuasive content and customer segmentation

Woburn, MA June 24, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today that a leading global producer of industrial materials has launched their new public website on the iAPPS Content Manager and iAPPS Analytics SaaS-platform. Serving a global audience of business-to-business customers and prospects, the new website functions as a showcase and lead generation engine for the many lines of industrial products and services distributed by this multi-billion dollar company. Capable of delivering localized content, the website can both auto-detect a user’s geographic region or allow for self-selection, with content varying regionally by product line name and availability. In addition, the new iAPPS-powered website provides Bridgeline’s customer with core functionality requirements such as multi-site management, an easy-to-use administrative interface, and a next-generation workflow toolset.

The iAPPS Product Suite, however, facilitates much more than the standard management of web content and analytics reporting. Bridgeline’s customer is able to leverage sophisticated persuasive content delivery capabilities and customer segmentation only made possible through iAPPS’ native integration of Content Management and Analytics. Even without direct personalization via a credentialed login, iAPPS still enables delivery of relevant, targeted, and contextual experiences to website visitors based on specific user segments or profiles. By creating audience profiles within iAPPS Analytics, established through specific or sequential user behavior such as accessed content or actions like a whitepaper or brochure download, iAPPS Content Manager can drive dynamic delivery of content targeting these profiles for maximum business impact. As Forrester Research CMS Analyst Stephen Powers explains, “Web Content Management must no longer simply manage content, but rather extract business value from it.”

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com

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