Leading Midwest Utility Company Selects iAPPS

January 13, 2009

Application developed by Bridgeline streamlines backend administration cost and reduces customer service call volume

Boston, MA January 13, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning web applications, announced today that a leading Midwest utility company has launched a new public website developed by Bridgeline Software on iAPPS Framework and iAPPS Content Manager. The iAPPS Framework and Product Suite are innovative SaaS solutions that unify Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Targeted to a customer base that includes homeowners, businesses, and contractors, the website provides users with an intuitive and engaging online experience where they can pay bills online and access other self-service tools, as well as learn about various energy efficiency tips to help reduce household energy usage. The site’s energy efficiency section includes energy saving programs, do-it-yourself project information, and other resources so that customers are better informed and have more tools at their disposal. For example, the energy efficient house interactive tool available on the website allows users to see how they can realize energy savings at home in a real-world setting and apply those techniques to their own energy profile. To enhance business-to-business revenues for the utility, the site also includes dedicated content and tools for the commercial user such as rebate information. Additionally, integrated functionality like online bill pay, offered in both English and Spanish on the new website, is intended to promote user self-service and alleviate customer service call volume, as well as enhance customer loyalty.

Leveraging the iAPPS Framework and Product Suite offers tremendous efficiencies for administration within the web application. iAPPS Content Manager and product suite offer website administrators remote authoring capabilities that employ a simple user interface and easy-to-use functionality. Content owners can quickly update and customize content. With iAPPS Content Manager, non-technical staff can manage and deliver content to any web interface from virtually any source to ensure the right content is delivered at the right time, to the right audience. And for administrators, iAPPS provides centralized control and management over site structure and content, workflow, and user access rights.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities - enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning application development capabilities by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore India. Bridgeline Software is a recipient of the Inc. 500 award for America's fastest growing companies and currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: The Bank of New York Mellon, Marriott International, Berkshire Life, Smithers-Oasis, Budget Rent a Car System, Honeywell, John Hancock, AARP, National Financial Partners, PODS, Washington Redskins, The Packard Foundation, DTCC, Cadaret, Grant & Co., PerkinElmer, UBS, JBHanauer & Co., Omgeo, William T. Grant Foundation, American Academy of Pediatrics, and Partners Healthcare. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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