Leading NFL Franchise Selects Bridgeline Software

January 08, 2009

National Football League premier franchise selects Bridgeline to develop online eCommerce solution and public website

Boston, MA January 8, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW),a developer of SaaS-based web application management software and award-winning web applications, announced today that a leading National Football League (NFL) franchise selected Bridgeline to develop a state-of-the art eCommerce application that powers their online business initiatives, and to develop their public site. Through the deployment of Bridgeline’s proprietary .NET-based eCommerce system, the NFL team looked to vastly improve their overall online store capabilities and public site, and significantly grow the contribution of its online channel to its business. Bridgeline’s eCommerce solution provides an easy-to-use, feature rich platform that allows store owners to personalize product offerings, improve marketing effectiveness and leads, and offer value-added services that generate more satisfied online customers.

Bridgeline’s eCommerce platform offered major improvement to the back-end administrative console providing site management greater control and ease-of-use. Bridgeline’s dashboard technology provides a real-time overview of the online store and offers data intelligence reports on sales trends, buyer demographics, and profit margins as well as system alerts on inventory levels, order fulfillment status, production issues, and shopping cart abandonment. Additionally, Bridgeline is contracted to maintain and support the back-end infrastructure in a state-of-the-art managed services hosting environment.

The team’s new eCommerce system and public site now offers fans a one-stop portal for team stats, news, ticket information, message boards, and online shopping, as well as a greatly improved user experience that encourages visitors to engage with site content and interactive tools. Bridgeline focused on implementation of design enhancements and key functionality such as a virtual shopping cart to promote eCommerce products directly off of the homepage, a streamlined check-out process through an integrated “Quick Look” feature, and extensive up-sell and cross-sell features to promote related products. A polling feature was rolled out to query fans and track results, and player and cheerleader bios were made richer with video and new photography.

About Bridgeline Software, Inc

Bridgeline Software is a developer of web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities - enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning application development capabilities by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore India. Bridgeline Software is a recipient of the Inc. 500 award for America's fastest growing companies and currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: The Bank of New York Mellon, Marriott International, Berkshire Life, Smithers-Oasis, Budget Rent a Car System, Honeywell, John Hancock, AARP, National Financial Partners, PODS, The Packard Foundation, DTCC, Cadaret, Grant & Co., PerkinElmer, UBS, JBHanauer & Co., Omgeo, William T Grant Foundation, American Academy of Pediatrics, and Partners Healthcare. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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