MITX Names Bridgeline as Awards Finalist

October 28, 2009

Woburn, MA October 22, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today that the HookedonPhonics.com Learn To Read eCommerce website has been selected as a finalist in the Education and Learning category for the 14th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Awards recognize excellence in the creation of web innovations designed, produced or developed in New England. Begun in 1996, the MITX Awards has grown to the largest and most prestigious awards competition in the country for technology innovations and celebrates the best creative and technological accomplishments emerging from New England.

"The MITX Awards celebrates the union of the big idea and innovation. Every year the synergy between creative ideas and technology becomes more transparent. Our finalists are some of the world’s most forward thinking marketing and creative experts who help national and local brands connect with their audiences through the use of technology" said Kiki Mills, president of MITX. "MITX is proud to be the foundation for our region’s vibrant digital community, and to recognize and keep our creative minds, marketing strategists, technology developers and consumers at the forefront of evolution."

Bridgeline has won over 30 various awards for excellence in web application development since the Company was founded 9 years ago. "Our development teams take tremendous pride in developing world class, interactive technology solutions for our customers," said Thomas Massie, Bridgeline President and CEO. "Recognition by the MITX Awards is an industry honor and a testament to the quality of our team’s capabilities."

Hooked on Phonics was created in 1987 and has since been used by more than 2 million families to help teach children critical reading, math, and study skills. Hooked on Phonic’s new eCommerce system (www.hookedonphonics.com) greatly enhances their capabilities around product promotion, customer service, and overall system administration. Many automated features were built into the system including BOGO (Buy One Get One free), bundling, and cross-sale, which reminds customers during the shopping and checkout process that they may also be interested in other related items. Additionally, a “refer a friend” viral marketing feature is utilized to enhance word of mouth promotion.

About MITX

Established in 1996 The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to www.mitx.org.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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