National Building Products Developer Selects iAPPS Content Manager and iAPPS Analytics

February 23, 2009

Streamlined backend administration and cost efficiencies achieved

Woburn, MA February 23, 2009 - Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning web applications, announced today that a leading U.S. building products developer has launched a new public facing web application developed by Bridgeline Software on iAPPS Content Manager and iAPPS Analytics. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Leveraging iAPPS Content Manager, along with iAPPS Analytics, offers Bridgeline’s customer tremendous administrative efficiencies within the web application, as well as a greater ability to understand visitor behavior and needs, and more effectively reach its target audiences with dynamic, persuasive content. With iAPPS Content Manager, site owners can publish a higher volume of content that is more up-to-date and less expensive to administrate. iAPPS Content Manager offers the Customer’s website administrators remote authoring capabilities for quick update and customization of content by employing a simple user interface along with easy-to-use functionality. iAPPS Content Manager enables non-technical staff to manage and publish website changes that in other systems are often handled by expensive information technology personnel causing publishing bottlenecks and unwanted delays.

iAPPS Analytics enables more effective delivery of persuasive content (i.e. speaking to the right audience with the right message at the right time). Direct integration of iAPPS Content Manager and iAPPS Analytics provides many customer benefits including more accurate and relevant data, and the ability to take action in real-time on results learned. Because of the iAPPS approach, Bridgeline customers eliminate two major expenses: (1) costly maintenance of manual page tags and (2) the need to keep a web analytics specialist on staff, as standard content contributors and administrators can easily access and use the reporting within the software. Bridgeline developed web applications on the iAPPS Product Suite help customers achieve targeted cost reductions, streamline identified operational efficiencies, enhance customer or vendor communication, and increase sales.

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning web applications that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties. Combined with award-winning application development services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, information architecture, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software is a recipient of the Inc. 500 award for one of America’s fastest growing companies and currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, Sun Chemical, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit

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