SavingStreet chooses iAPPS Content Manager and iAPPS Analytics

November 02, 2009

Consolidates home moving services on single platform powered by iAPPS

Woburn, MA November 2, 2009– - Bridgeline Software, Inc., (NASDAQ: BLSW), a developer of SaaS-based web application management software and award-winning interactive business technology solutions, announced today that SavingStreet (www.savingstreet.com), a national platform that provides consolidated choices of home moving services at a discount, has been launched on the iAPPS Product Suite. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities - enabling users to swiftly enhance and optimize the value of their web properties.

SavingStreet helps connect home buyers with providers of services related to a home move such as furniture movers, storage providers, home insurers, utility companies, home security and more, all at a savings to the consumer. These savings are passed along through discounts available only on SavingStreet and by offering multiple competing providers for the same services to site users. Integrated with the largest US mortgage processing system, SavingStreet is able to offer its platform through leading mortgage providers to a huge share of all home buyers. By connecting home buyers and competing service providers through one easy-to-use web-based platform, SavingStreet helps make the moving process easier, manageable, and more affordable.

Integrated iAPPS Product Suite solutions offer superior management efficiencies within a website or application, enabling site owners the ability to publish and monitor a higher volume of content that is more up-to-date and less expensive to administrate. For example, SavingStreet offers site users hundreds of articles offering tips and advice on various aspects of home moving. Based on embedded index terms and content, site pages dynamically render articles related to topics users are accessing. And because of iAPPS’ simple user interface and easy-to-use functionality, non-technical staff can manage and publish these articles without relying on expensive information technology personnel that can often result in publishing bottlenecks and unwanted delays.

Furthermore, with integrated web analytics, iAPPS powered websites offer sophisticated and actionable analytics capabilities. SavingStreet.com administrators make extensive use of iAPPS built-in analytics tools to gauge overall site engagement and are easily able to measure conversions on sent emails for particular services related to the timing of those communications. For example, site managers discerned that certain offers were being sent too far in advance of the actual need for those services, causing poor engagement rates. By staggering the distribution of those communications, they were able to improve conversion and see these measured results in the iAPPS Analytics dashboard. SavingStreet also has sophisticated email campaign management and monitoring built directly into its iAPPS solution. As customers opt-in in to the SavingStreet program, they are automatically entered into an email queue that dynamically delivers offers according to a schedule tied into their mortgage closing date.

And like all iAPPS-powered websites, SavingStreet.com leverages both standard and advanced content management functionality such as real-time content updates, inline content editing, multi-site management, and on-the-fly forms and survey development. “With iAPPS, we are able to focus on executing our business model,” says Mike Gavelek, general manager of savingstreet.com. “The integrated content management and analytics capabilities help the team publish content and measure effectiveness in ways that deliver tremendous value.”

About Bridgeline Software

Bridgeline Software is a developer of web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline Software helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Software's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Software is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and the Georgia Lottery. To learn more about Bridgeline Software, please visit www.bridgelinedigital.com.

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