Maryland Hospital Association Chooses iAPPS Content Manager and iAPPS Analytics

February 11, 2010

New site improves interactive user experience; significantly reduces time needed for administrative staff to support website

Woburn, MA, February 11, 2010Bridgeline Software, Inc. (NASDAQ: BLSW) a developer of SaaS-based web application management software and award-winning interactive technology solutions, announced today that the Maryland Hospital Association (MHA), an organization that advocates for hospitals, health systems, communities and patients before legislative and regulatory bodies, has launched their new website ( on iAPPS Content Manager and iAPPS Analytics. Bridgeline designed, developed, and now provides the ongoing managed services for the MHA site in its state-of-the-art SaaS hosting environment. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities - enabling users to swiftly enhance and optimize the value of their web properties.

The new website is the result of a successful effort to consolidate and simplify the user experience of the two separate web properties MHA previously used to communicate with their members. By moving onto the new iAPPS managed solution, MHA has not only achieved a more streamlined experience for content contributors and editors, but has also greatly improved the overall visitor experience as well. Working with the Bridgeline project team, MHA was able to create a seamless navigational layout along with a much improved member signup and login process. With all site information presented through a more organized and efficient taxonomy structure and view, MHA target audiences can better locate information they need and are likelier to use the site and stay for longer periods of time.

With iAPPS serving as MHA’s new interactive technology and content management platform, they now have many advantages over their previous website environment. Most important is that MHA has significantly reduced the time and effort required by their staff to support the site. All iAPPS-powered websites enable non-technical site administrators to leverage both standard and advanced content management functionality such as real-time content updates, inline content editing, and multi-site management. With MHA also using iAPPS Analytics, they are able to gain critical reporting insight into overall site effectiveness and leverage advanced functionality such as path and scenario analysis, as well as delivery of persuasive content.

About Maryland Hospital Association

MHA is the advocate for Maryland hospitals, health systems, and their patients before legislative and regulatory bodies. Its membership is comprised of community and teaching hospitals, health systems, specialty hospitals, veteran’s hospitals, and long-term care facilities.

About Bridgeline Software

Bridgeline is a developer of unified web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit

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