Bridgeline Releases iAPPS Marketier

May 25, 2010

Sophisticated Online Marketing Management Capabilities Empower Marketers to Exceed Campaign ROI Goals; Enables Deployment of Event-Triggered Interactive Marketing Campaigns

Woburn, MA May 25, 2010 Bridgeline Digital, Inc. (NASDAQ: BLIN), a developer of award-winning web application management software and interactive technology solutions, announced today the release of iAPPS Marketier, the final product offering that completes the initial vision of the four-product iAPPS Product Suite.The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics, capabilities – enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the recent winner of the 2010 CODiE Award for Best Content Management Solution, globally.

iAPPS Marketier provides marketing professionals with a fully integrated, sophisticated online marketing management platform that empowers the effective creation, management, and measurement of online campaigns to increase ROI and enhance website conversions. Differentiating iAPPS Marketier from competing product offerings is its deep integration with solutions developed on the iAPPS Product Suite and the resulting core benefits -- direct tie-in of actual campaign goals, progress and results; easy deployment of event-triggered interactive communications; the ability to easily share and leverage web content and digital assets across web properties and email campaigns; list management capabilities that enable pulls directly from the website database without import (.csv or other format) from external sources; and administrative capabilities that enable marketers to manage end-to-end online campaigns without involving expensive technical resources.

The deep integration of iAPPS Marketier facilitates easy deployment of personalized, interactive marketing campaigns to website visitors and online store customers triggered by user activity. For example, online store customers can automatically receive email or mobile device communications at specific intervals during or after a purchase event reminding them of associated rebates, suggesting complimentary products or related maintenance programs, or inquiring about their satisfaction with their purchased product. Because all products in the iAPPS Product Suite are natively integrated, the ability to deploy this level of sophisticated functionality – direct integration of website activity and email campaigns -- is essentially "out-of-the-box", requiring no customized integration and enabling potentially striking benefits. "Customers who have deployed event-triggered marketing techniques have seen up to five times the response rate of mass communication messages,"* writes Adam Sarner, Research Director at Gartner.

The integrated campaign management capabilities of iAPPS Marketier truly elevate online marketing efforts to the next level. Most email campaign tools available today operate in a high degree of isolation and function predominantly as email communication tools while offering very limited ability to tie-in actual campaign results. iAPPS Marketier offers an end-to-end solution that enables 360 degree campaign management and incorporates all aspects of an effective online marketing program -- from targeted list development, to email creation and execution, to goal tracking and campaign cost analysis, to landing page optimization. Whether it's driving more leads through webinar registrations or whitepaper downloads, or lifting online sales with product promotions or storewide sales, marketers can easily launch online campaigns that are fully integrated with the core goals of their website and managed entirely within their unified iAPPS administrative toolset. Using a simple step-by-step, wizard-like interface, they can define campaign attributes like cost-per-email; set campaign goals based on lead generation, sales targets or any other watched events; create email communications with integrated content management tools and by leveraging shared content and other digital assets from their website; identify targeted distribution based on related user activity (for example, everyone who downloaded a particular research report or completed a particular commerce transaction); import customer and prospect data through built-in integration; and manage frequency and intervals of communication delivery.

The ability to directly share content across websites and email campaigns eliminates many of the coding and IT support requirements typical to other email management solutions. iAPPS Marketier administrative tools enable marketers to leverage the same content and digital assets available to them when managing standard website content within iAPPS Content Manager. Images, video, blocks of content, forms -- all can easily be selected, placed, managed, and previewed within an email template. Furthermore, the value-add of iAPPS Marketier does not end with the initial deployment of a simple email campaign. Rather, the ongoing management of goal attainment is truly where iAPPS surpasses the capabilities of other products on the market. From email and landing page analytical overlays illustrating real content performance, to graphical output of actual vs. goal campaign results, iAPPS Marketier empowers more than just improved email throughput, although it does that too -- it helps marketers measure campaign effectiveness, identify real-time optimization changes, and reach actual goals and objectives.

Bridgeline offers iAPPS Marketier and all products in the iAPPS Product Suite in either a monthly subscription (SaaS) fee or traditional perpetual license option.

*Gartner, Inc. Five Steps to Successful Event-Triggered Marketing, Adam Sarner, January 10, 2010.

About Bridgeline Digital

Bridgeline is a developer of unified web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.