New Free Special Report from Bridgeline Digital Shows How to Implement a Successful Content Marketing Strategy
Woburn, MA | December 15, 2010
Content Marketing Management Creates Opportunities that Convert Browsers and Visitors into Buyers
Companies that truly understand what kinds of content are most appealing to their audience, in what format, and where they want to consume it, are going to be the most successful in the ever evolving digital information age.
That's the opinion of Brett Zucker, Chief Technology Officer, and Becki Dilworth, Vice President of Digital Strategy, at Bridgeline Digital and co-authors of a new special report, “10 Steps to a Successful Content Marketing Strategy.” Bridgeline Digital is the developer of the award-winning iAPPS web engagement management product platform and interactive technology solutions.
“Everybody has the ability to be a publisher in the Web 2.0 world,” says Dilworth. Digital content is increasingly everywhere - websites, ecommerce stores, blogs, social media outposts, and every mobile device imaginable. With companies investing in developing digital content like never before, consumers, along with business customers and prospects, are radically adjusting to this wealth of information. Unfortunately, many companies are missing valuable opportunities to drive engagement, conversion and revenue from their digital content because they’re lacking a focused content marketing strategy, as well as the proper tools to push out relevant content across a variety of platforms.
Companies “need to refocus their content efforts on producing compelling content that will attract customers to them, and will truly engage them,” says Ann Handley, Chief Content Officer at MarketingProfs and co-author of just published Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Furthermore, savvy marketers are maximizing their content strategy using content management tools and web analytics, like those available in Bridgeline’s iAPPS Product Suite, to help deliver relevant content experiences along every step of a customer’s or potential customer’s interaction with a brand. This is called Content Marketing Management and it can help establish trust, build authority and, ultimately, create opportunities to convert browsers and visitors into buyers. “Bridgeline totally gets the fundamentals of a killer content marketing strategy, says Handley. “What's cool about its iAPPS Product Suite is the way it helps organizations publish, manage, and measure engaging content across so many platforms like websites, blogs, online stores, and email.”
In their co-authored special report, Zucker and Dilworth provide an actionable outline for marketers on building and executing a content marketing strategy that will engage customers, drive conversion, and increase revenue, all through the use of well-conceived and executed content optimized by leveraging web engagement management tools.
To download a free copy of Bridgeline’s new special report, “10 Steps to a Successful Content Marketing Strategy” visit: www.bridgelinedigital.com/resource-center/whitepapers/successful-content-marketing-strategy or call Bridgeline at 800-603-9936. Additionally, you can join a live webinar Tuesday December 13th at 2:00 PM EST where Zucker and Dilworth will present the findings of their report by registering at https://www1.gotomeeting.com/register/111366673.
About Bridgeline Digital
Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.
Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.
Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.
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