Bridgeline Releases iAPPS V4.5
Woburn, MA | September 27, 2010
Bridgeline Digital, Inc. (NASDAQ: BLIN), a developer of award-winning web engagement management software and interactive technology solutions, today announced the release of iAPPS V4.5. The enhancements in iAPPS V4.5 are focused on extending the already-powerful eCommerce capabilities of the iAPPS Product Suite through dramatic expansion of the B2B functionality within iAPPS Commerce. Additionally, with the implementation of ISYS Search Software, the entire iAPPS Product Suite now benefits from a far more advanced search solution than previously existed. Bridgeline's iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite has been recognized by KMWorld Magazine as a Trend Setting Product of 2010 and iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.
With the release of iAPPS 4.5, the already powerful retail eCommerce capabilities of iAPPS Commerce have been extended to seamlessly handle all of the intricacies required of a robust B2B platform. The result is an even more effective solution that delivers the full spectrum of functionality needed by merchants to help them to successfully run mission-critical B2B eCommerce operations. Enhancements to Order Workflow now enable configurable business rules around orders and make it possible for iAPPS to call out to ERP or other back office systems to determine instantly if an order can be processed. With eCommerce platforms, the sell-side user experience is frequently the focus, especially when it comes to B2B. With iAPPS Commerce however, user experience for both buy-side and sell-side are given equal consideration. Robust buy-side flexibility is achieved by including payment on account, PayPal, COD, as well as allowing multiple logins for a single account or customer.
iAPPS Commerce more effectively helps retailers boost sales with dramatic enhancements to the features that help them manage the shopping experience. Retailers can more easily create automated cross-sell and up-sell relationships among products and categories. iAPPS Commerce now offers enhanced abilities for online shoppers to rate products and post comments on product pages while store owners still maintain control. iAPPS Commerce includes a Comments Awaiting Approval workflow that enables key stakeholders to review any comments before they go live on the site, providing extra reassurance and control. Additionally, product search has been enhanced with the inclusion of advanced facet-based drill-down capabilities – even within dynamic search results, which means customers will always find exactly what they are looking for. And with the new Internal Search report included within iAPPS Analytics as part of the 4.5 enhancements, online business owners are empowered with unparalleled insight into what their customers are searching for.
The built-in search capabilities of the iAPPS Product Suite benefit from new integration of ISYS Search Software and can now deliver best-in-class search results across all iAPPS products. iAPPS v4.5 also includes a series of enhancements that focus on strengthening the user experience. These include a content preview feature within iAPPS Content Manager search results and the ability to access that searched for content in a single-click using newly developed icons that display within the search results. Additionally, comments within iAPPS Content Manager can now be edited and their status changed at anytime.
With the release of iAPPS v4.5, Bridgeline continues to provide the scalability, flexibility and features organizations need to manage and optimize their websites and control their brands online. The iAPPS Product Suite empowers customers to easily differentiate themselves and leapfrog their competition with personalized storefronts, engaging websites and shopping experiences that drive more conversions and higher profits.
Bridgeline offers all products within the iAPPS Product Suite in either a monthly subscription (SaaS) fee or traditional perpetual license option.
About Bridgeline Digital
Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite has been recognized by KMWorld Magazine as a Trend Setting Product of 2010. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.
Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.
Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.
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