Janney Montgomery Scott Selects iAPPS Content Manager and iAPPS Analytics

Woburn, MA | August 24, 2010

Bridgeline Digital, Inc. (NASDAQ: BLIN), a developer of award-winning web engagement management software and interactive technology solutions, announced today that Janney Montgomery Scott LLC, a full-service financial services firm and subsidiary of The Penn Mutual Life Insurance Company, has launched its new website (www.janney.com) on iAPPS Content Manager and iAPPS Analytics. Bridgeline developed and now provides the ongoing managed services for the Janney website in its state-of-the-art SaaS hosting environment. Bridgeline’s iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Established in 1832, Janney’s mission is to achieve the highest standard of success in financial relationships by providing comprehensive financial advice and superior service to individual, corporate and institutional investors. To better accommodate their clients’ increasing reliance on web technologies for access to timely information and their accounts online, Janney engaged Bridgeline to redevelop their corporate website to more correctly reflect their current corporate brand identity and content requirements, while also providing a more effective gateway to their business lines and secure information.

The newly launched website is the result of a successful effort to create a fresh online presence for Janney that efficiently directs site users to the information they need, strengthens the Janney brand and enriches the user experience for its many target audiences. By leveraging iAPPS Content Manager, Janney can quickly and easily deliver up-to-date, brand-sensitive content in real time. Additionally, iAPPS Content Manager empowers Janney’s non-technical site administrators to create, manage and edit site content within an easy-to-use interface. Moreover, iAPPS Analytics offers Janney critical intelligence on site visitor behavior and path and scenario analysis, enabling efficient content delivery and improvement in overall site effectiveness that can only be achieved with iAPPS’ deeply integrated platform. Since migrating to the new iAPPS managed solution, Janney has not only achieved a 10-20% increase in website traffic, but with the SEO tools that are native to iAPPS, its ranking with search engines such as Google and Bing has also increased significantly.

About Janney Montgomery Scott

Established in 1832, Janney Montgomery Scott LLC provides comprehensive financial advice and superior service to individual, corporate and institutional investors. A full-service, financial services firm, Janney is committed to providing individual clients with advice through a wealth management approach, by focusing on the delivery of strategic financial plans that utilize a variety of financial products and services best suited to help meet their financial goals. Janney is equally committed to providing corporate and institutional clients with objective advice for the successful execution of their unique business plans. Janney provides advice and service to clients through professionals in a network of branch offices located along the entire east coast of the United States. Janney is an independently operated subsidiary of The Penn Mutual Life Insurance Company, the seventh largest mutual insurance company in the nation based on capital, and is a member of the New York Stock Exchange, Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. For more information, visit www.janney.com or call 800-526-6397.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.

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