KMWorld Magazine Names Bridgeline as One of 100 Companies That Matter in Knowledge Management

March 02, 2010

Woburn, MA March 2, 2010 Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of unified web application management software and award-winning interactive technology solutions, today announced that it has been named one of the 100 Companies That Matter in Knowledge Management by KMWorld Magazine. KMWorld is the leading information provider serving the Knowledge, Document and Content Management systems market with over 45,000 subscribers. Bridgeline is the developer of iAPPS Content Manager, the flagship web content management system within the iAPPS Product Suite, an innovative solution that deeply unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling users to swiftly enhance and optimize the value of their web properties. The state-of-the art iAPPS architecture provides customers with the options of either a SaaS subscription deployment model or traditional perpetual licensing option.

Now in its 10th year of compiling the list, KMWorld collaborates annually with recognized knowledge management practitioners, theorists, industry analysts, and vendors, along with their customers and colleagues, to assemble a true roster of those companies that are on the forefront of knowledge and content management. "In today's knowledge economy, Bridgeline does more than simply throw sophisticated technology at its customers, it provides real solutions through inspired planning and execution throughout the entire constituency chain," says Hugh McKellar, KMWorld editor in chief.

"Being recognized with our industry peers by KMWorld is testament to the power and the value iAPPS brings to its customers and the marketplace," says Thomas Massie, Bridgeline's President and Chief Executive Officer. "Our belief is that knowledge is power. That power, however, is vastly limited when knowledge or data is not effectively shared and utilized within a technology solution. The iAPPS Product Suite's integrated approach means that data derived from user interaction within a content managed area of a web application, for example, can be easily accessed and leveraged by a product catalog or even within an email marketing campaign. With the interactive technology solutions we develop and maintain for our customers on the iAPPS Product Suite, we make it possible for them to harness the power of knowledge and achieve a positive ROI on their public facing websites, intranets, extranets, eCommerce stores, learning management solutions, and business process applications."

The iAPPS Product Suite offers marketers and business managers industry leading web content management, web analytics, eCommerce, and eMarketing features and functionality in a powerful and scalable web application management framework. With its deep, native integration on the .NET-based iAPPS Framework, each product in the iAPPS Product Suite is able to work in unison with its counterparts. eCommerce store managers can not only manage their product catalog content and promotional offers with iAPPS Commerce, but also manage the delivery of persuasive content on the non-commerce sections of their website with iAPPS Content Manager, along with their outbound interactive marketing campaigns and landing page content with iAPPS Marketier. And with iAPPS Analytics, they can manage the effectiveness of their overall solution by utilizing a bevy of sophisticated reports available right off-the-shelf and natively integrated throughout their iAPPS-based solution.

"The team at Bridgeline has deep industry experience in the deployment of interactive technology solutions designed with users and administrators in mind," says Massie. "iAPPS as a product suite and a platform for the solutions we are able to deliver to our customers is the culmination of all that talent and the years of experience behind it."

About KMWorld

The leading information provider serving the Knowledge, Document and Content Management systems market, KMWorld informs more than 45,000 subscribers about the components and processes – and subsequent success stories – that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. For more information, visit

About Bridgeline Software

Bridgeline is a developer of unified web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit

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