KMWorld Magazine names iAPPS Product Suite as a Trend Setting Product of 2010

Woburn, MA | August 26, 2010

Bridgeline Digital, Inc. (NASDAQ: BLIN), a developer of award-winning web engagement management software and interactive technology solutions, announced today that the iAPPS Product Suite has been named one of KMWorld’s Trend Setting Products of 2010. KMWorld is the leading information provider serving the Knowledge, Document and Content Management systems market with over 45,000 subscribers. Bridgeline’s iAPPS Product Suite is an innovative Saas solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. Within the iAPPS Product Suite is iAPPS Content Manager, the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Now in its 8th year, the 2010 trend setters were selected from over 600 entries and were assessed by KMWorld’s judging panel, which consists of editorial colleagues, analysts, system integrators, vendors, line-of-business managers and users. The products selected all demonstrate clearly identifiable technology breakthroughs that serve the vendors’ full spectrum of constituencies, especially their customers. "The iAPPS Product Suite is a clear example of web management software providing real business benefit,” says Hugh McKellar, KMWorld editor in chief. “Bridgeline is at the forefront of a trend that goes beyond simply managing web content. With iAPPS, they have developed a deeply integrated web engagement platform that enables organizations to manage the overall experience of their website visitors. Putting that capability directly into the hands of the business is very powerful.”

“We are honored with KMWorld’s recognition of the iAPPS Product Suite,” says Thomas Massie, Bridgeline’s Chairman and Chief Executive Officer. “We developed iAPPS to empower customers to take control of their online activities with an easy-to-use deeply integrated solution that maximizes web engagement management. iAPPS enables the execution of exciting, engaging online experiences while driving a high return on investment.”

The iAPPS Product Suite is the only web engagement management platform on the market that integrates four essential marketing functions: analytics, e-marketing, e-commerce and content management. With these capabilities all sharing the same database, iAPPS makes it truly easy to generate meaningful analytics reports, deliver relevant content to users based on website behavior, target online shoppers with offers based on purchase history, and create targeted e-mail campaigns that share a consistent look with a website or landing page. The iAPPS platform also benefits from an easy-to-use interface that makes changing and editing content or a product catalog a simple exercise, and performs many essential search engine optimization functions automatically.

About KMWorld

KMWorld is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 50,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web engagement management platform and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, e-Commerce, e-Marketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite has been recognized by KMWorld Magazine as a Trend Setting Product of 2010. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit

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