National Children’s Museum Powers Web Strategy on the iAPPS Product Platform

July 29, 2010

iAPPS Content Manager and iAPPS Analytics provide Search Engine Optimized platform to maximize web presence with improved control, flexibility, and user experience

Woburn, MA July 29, 2010 - Bridgeline Digital, Inc. (NASDAQ: BLIN), a leader in web engagement management solutions, announced today that the National Children’s Museum (NCM), a Congressionally-designated, nationally recognized cultural and educational institution serving children and families, recently launched touch-screen web kiosks powered by the iAPPS Product Platform that represent the latest enhancement to their overall web presence ( All phases of the WebAward winning National Children’s Museum website are powered on the iAPPS Product Platform, an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Leveraging bold graphic elements like large buttons and oversized fonts, the touch-screen web kiosks were developed to be kid-friendly while promoting interaction with activities like sticker downloads, as well as to encourage adults to register for NCM’s contact database. The web kiosks are located at The Launch Zone at National Harbor, a place where children can prototype exhibit components and programs, share their ideas about what should be included in the new National Children’s Museum (slated to open in 2013), and participate in fun and educational programs related to the Museum’s core content areas.

With an initial launch in April of 2009, the first iteration of the National Children’s Museum website had core objectives that were both software and strategy related. Previously running on an older generation content management system (CMS), NCM required an updated CMS that could better handle their desired growth in website traffic, was easier to use, and offered more capabilities around user experience management. After conducting a platform evaluation, NCM selected a SaaS implementation of iAPPS Content Manager and iAPPS Analytics. From an implementation and strategy perspective, NCM engaged Bridgeline’s Washington, D.C. team to deliver an interactive solution that built brand awareness, conveyed the full scope of their vision, helped them generate excitement about their initiatives, and better communicated the architectural and development plans for the physical museum. Making sophisticated use of interactive elements like Flash and video, the resulting website was recognized with a 2009 WebAward for Outstanding Achievement in Web Development and delivered a nearly ten-fold improvement in site traffic over the prior NCM site due largely to a Search Engine Optimization (SEO) strategy implemented by the Bridgeline team, along with the built-in SEO capabilities of iAPPS.

Subsequent development of the National Children’s Museum website included a robust Events management toolset built on iAPPS that was launched in March of 2010. Although a national organization, the Events capabilities were developed to help NCM better engage in local community development and outreach, as well as to continue to build awareness of the Launch Zone. The Events toolset integrates with the Google calendar API and can handle a variety of event characteristics such as recurring intervals, paid and non-paid, and target audience (e.g., adult or child).

"The Bridgeline team has acted like a virtual extension of the NCM team,” says Ariel Moyer, Director of Communications and Public Affairs at National Children’s Museum. “They have delivered a superior overall solution for us throughout the course of our multi-year relationship. The iAPPS platform provides outstanding capabilities and, overall, the NCM website has met or exceeded our objectives and is well positioned to continue to support the Museum through our opening and beyond."

About National Children’s Museum

Designated by Congress in 2003, the National Children’s Museum is a nationally recognized cultural and educational institution serving children and families onsite, online, and through national partners and programs. The Museum's mission is to inspire children to care about and improve the world.

Opening in 2013 at National Harbor, the National Children’s Museum will serve millions of children and their families each year through a new 150,000 square-foot experiential learning center and dynamic online community. Designed by world renowned architect Cesar Pelli, the Museum’s state-of-the-art facility will serve as a teaching tool by educating children about green choices and reflecting environmentally-friendly and sustainable practices in its exhibits, programs, and services.

Building on a 30 year history of service to kids and families as the Capital Children’s Museum, the National Children’s Museum serves a national constituency of 48 million children living in the U.S. The Museum will give all children the opportunity to learn, explore, and connect with opportunities to get involved and make a difference in their community, their country, and their world.

As a Museum Without Walls, the National Children’s Museum inspires children from the Washington, D.C. region and across the country through traveling exhibits, programs, and workshops. Opportunities for inspiration, learning, growth, and engagement reach far beyond the walls of the Museum and are involving children and families today.

Projected to attract 600,000 visitors annually, the National Children’s Museum joins National Harbor to transform the banks of the Potomac into a new Gateway to the National Capital Region for kids and families.

About Bridgeline Digital

Bridgeline Digital is a developer of award-winning web engagement management software and interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that deeply unifies web Content Management, eCommerce, eMarketing, and web Analytics capabilities into the heart of websites, intranets, extranets or portals - enabling users to swiftly enhance and optimize the value of their web assets. iAPPS Content Manager is the recent winner of the 2010 CODiE Award for the Best Content Management Solution, globally.

Combined with award-winning application development services by Microsoft Gold Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline Digital's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Healthcore, LG Electronics, Marriott International, Berkshire Life, PODS, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline Digital, please visit

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