SBLI Selects iAPPS Content Manager and iAPPS Analytics

May 20, 2010

New content managed driven site will provide Marketing with more control and flexibility while improving Search Engine Optimization; dynamic delivery of content maximizes publishing effectiveness and enhances user experience

Woburn, MA May 20, 2010 Bridgeline Digital, Inc. (NASDAQ: BLIN), a developer of award-winning web application management software and interactive technology solutions, announced today that The Savings Bank Life Insurance Company of Massachusetts (SBLI), a leading national distributor of life insurance products, has selected iAPPS Content Manager and iAPPS Analytics as the platform for the redevelopment of their public website, to launch later in 2010. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Web Analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution.

Founded in 1907 by prominent Boston attorney Louis D. Brandeis to meet the need for low cost life insurance, SBLI currently distributes insurance products in 39 states plus the District of Columbia. As SBLI’s business model has expanded, so has their need to continually leverage their web properties through the deployment of new capabilities to service their customers and brokers, as well as the development and launch of new interactive marketing campaigns and web content. While SBLI has consistently maintained a robust portfolio of web properties, their need to improve their ability to easily manage and update content in order to react more quickly to the marketplace drove one of their primary redevelopment needs – giving Marketing the ability to manage content and various campaigns directly from their desktops.

With the selection of a content management system identified as a critical first step, SBLI conducted an extensive platform evaluation process, ultimately selecting the iAPPS Product Suite. Primary factors influencing their decision-making process included iAPPS Content Manager’s deep integration with iAPPS Analytics and the real-time persuasive, personalized content delivery capabilities it makes possible; iAPPS’ SaaS hosting option and Bridgeline’s affiliated managed services offering, minimizing maintenance and support on SBLI’s end and enabling expense allocation over a longer period of time; and iAPPS’ industry-leading SEO capabilities including auto-generated 301 redirects, auto-generated XML sitemaps, sophisticated yet easy-to-administer metadata management, and SEO-friendly URL strings. iAPPS’ SEO features were critical to SBLI as their business has seen a steady increase in the percentage of new customers that come from organic and paid internet search. “Both iAPPS and the Bridgeline team impressed us immensely,” said Rose Cahill, SBLI’s Vice President of Marketing. “Their experience in developing complex websites and applications for financial services, along with the the capabilities of iAPPS, made them the right choice for our redevelopment efforts.”

About SBLI

The Savings Bank Life Insurance of Massachusetts (SBLI) was established in Massachusetts in 1907 and has its headquarters in Woburn, MA. SBLI currently sells its products in 39 states and the District of Columbia and dominates in issuing insurance coverage and policies in its home state of Massachusetts. SBLI offers affordable term life insurance, in addition to whole life and fixed annuities. SBLI’s insurance professionals can help customers assess their needs, determine the amount and type of insurance needed, and answer questions customers may have. SBLI products are available by calling the company directly or through a national network of Independent Insurance Brokers. Additionally, SBLI products are available at local banks in MA and through select AAA offices in MA and NH as well as through the Massachusetts Teachers Association. SBLI and The No Nonsense Life Insurance Company are registered trademarks of The Savings Bank Life Insurance Company of Massachusetts, which is in no way affiliated with SBLI USA Mutual Life Insurance Company, Inc. The Savings Bank Life Insurance Company of Massachusetts, One Linscott Road, Woburn, MA 01801. All rights reserved.

About Bridgeline Digital

Bridgeline is a developer of unified web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Denver, New York, Philadelphia, Washington, D.C., and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit www.bridgelinedigital.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.