Smithers-Oasis chooses iAPPS Content Manager and iAPPS Analytics

January 25, 2010

Site centralizes global interactive branding in 11 different languages

Woburn, MA, January 25, 2010Bridgeline Software, Inc. (NASDAQ: BLSW), a developer of SaaS-based, unified web application management software and award-winning interactive technology solutions, announced today that Smithers-Oasis, a leading global manufacturer of floral products for the floral retail and wholesale industries, has recently launched their new website ( on iAPPS Content Manager and iAPPS Analytics. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling users to swiftly enhance and optimize the value of their web properties.

The new website supports Smithers-Oasis’ efforts to extend its brand identity worldwide via the Internet. Utilizing iAPPS Content Manager, the company is able to provide local marketing teams the ability to craft communications in their own native language and be responsive to the nuances of customers in their own countries. The site currently supports 11 different languages. Augmenting the capabilities of iAPPS Content Manager, Smithers-Oasis also utilizes iAPPS Analytics to distinguish site visitors by country and deliver personalized and localized content. The internationally dispersed Smithers-Oasis content managers require no technical knowledge and can easily enter content in their own language and submit drafts for review by the company’s marketing team. Customized workflows conform to each division’s local protocols and requirements.

Like all iAPPS-powered websites, Smithers-Oasis can leverage both standard and advanced content management functionality such as real-time content updates, inline content editing, multi-site management, and RSS content syndication management, along with a full suite of powerful web analytics reporting tools and automated page tagging. By integrating web analytics with web content management, the iAPPS Product Suite facilitates extremely cost-effective, yet sophisticated persuasive content delivery capabilities typically found only in much more expensive and customized solutions. Using iAPPS standard administrative toolset, non-technical users can manage and deliver persuasive content based on specific visitor segments or profiles established through specific or sequential user behavior, such as accessed content, or actions, such as downloading various marketing collateral. Intelligent delivery of persuasive content targeted to profiles or specific user actions can improve overall user experience and increase conversion rates which in turn can produce greater website ROI and maximum business impact.

About Smithers-Oasis

Smithers-Oasis is best known worldwide for its OASIS® Brand Floral Foam, the world’s first water-absorbing foam invented by V.L. Smithers in 1954. The product revolutionized the floral industry by offering florists a way to hydrate flowers while securing them in the desired arrangement. Today, OASIS® Floral Foam is used by florists around the world. Smithers-Oasis Company, is a privately held company, headquartered in Cuyahoga Falls, Ohio, with research, manufacturing and sales offices located in Kent, Ohio and throughout Europe, Asia and Latin America.

About Bridgeline Software

Bridgeline is a developer of unified web application management software and award-winning interactive business technology solutions that help organizations optimize business processes. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, Analytics, eCommerce, and eMarketing capabilities – enabling business users to swiftly enhance and optimize the value of their web properties.

Combined with award-winning interactive technology services by Microsoft Gold Certified development teams, Bridgeline helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline is headquartered near Boston with additional locations in Atlanta, Chicago, Cleveland, Denver, New York, Washington, D.C., and Bangalore, India. Bridgeline Software currently has over 600 customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Healthcore, The Bank of New York Mellon, Marriott International, Berkshire Life, PODS, Honeywell, Budget Rental Car, Washington Redskins, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, the American Academy of Pediatrics, and Shaw Industries (a Berkshire Hathaway company). To learn more about Bridgeline, please visit

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