Georgetown and Howard University Collaborative Launches Research Site on iAPPS Product Suite

Woburn, MA | October 11, 2011

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS web experience management (WEM) platform and interactive technology solutions, announced today that it has launched a new, comprehensive website developed to support a medical research collaboration between Georgetown and Howard Universities, the Georgetown-Howard Universities Center for Clinical and Translational Science (GHUCCTS). Developed on the iAPPS Product Suite, the new site ( was designed specifically to give the collaborative research center the ability to monitor, optimize and disseminate information that will better represent GHUCCTS globally, while enhancing research interests locally. The site will also become a core repository for years of collected medical discoveries and community healthcare information.

Leveraging iAPPS’ unified integration of its Content Manager, Marketier and Analyzer product modules, the Bridgeline developed site enables the Center to better attract and engage visitors. The GHUCCTS site delivers rich, engaging content and user information, while appealing to both members of the Center and the clinical research community as a whole. The iAPPS WEM platform makes it easy for non-technical administrators to update, optimize and effectively disseminate segmented persuasive content to varied audiences, while clear navigational design improves internal search capabilities and enhances the overall user experience.

Delivering an organized online space that welcomes all users, the new GHUCCTS site also maintains the ability to address the questions and aims of the Center’s three core audience segments: community members, researchers, and educational initiatives. And, since the site was designed to be fully functional on all smartphones, tablets and other mobile devices, its usability across all channels is maximized.

GHUCCTS Principal investigators, Joseph Verbalis, MD, professor of medicine and chief of the Division of Endocrinology and Metabolism at Georgetown, and Thomas Mellman, MD, professor of psychiatry and associate dean for clinical and translational research at Howard, are eager to experience the site’s simultaneously informative and promotional aspects, and believe it will help transform both the health care and preventative medicine industries.

“We all benefit from advances in technology,” notes Dr. Verbalis, “whether it be in a laboratory setting, diagnosing patients, or clearly representing our platform to the nation.”

“It is our expectation that the Center will stimulate significant scientific discoveries that will provide health benefits to the diverse communities of the Washington metropolitan area and the nation,” adds Dr. Mellman, “and the key factor here is the appropriate use of technology.  Having a presence on the internet allows us to reach thousands in our local area and throughout the world.  We are delighted by this collaborative website.”


The Georgetown-Howard Universities Center for Clinical and Translational Science (GHUCCTS) was founded to advance the health of communities across the nation by conducting research that will improve overall human health and well-being. Partially funded by a $38.2M Clinical and Translational Sciences Award, GHUCCTS endeavors to translate research into practices and policies that will improve and sustain health in local communities and ultimately around the globe. GHUCCTS works to promote cooperation between the universities and their local communities in order to learn about local health concerns, increase diversity in research participation and to disseminate vital community health information.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web engagement management product suite and interactive development solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets and portals - enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

Combined with award-winning application development services by Microsoft Gold Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline’s teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Virginia, and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, PODS, Budget Rental Car, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline Digital, please visit

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