Leading Independent Electronic Foreign Exchange Platform Powers New Web Presence on iAPPS Product Suite

Woburn, MA | July 20, 2011

Bridgeline Digital, Inc. developer of the award-winning iAPPS web experience management (WEM) platform and interactive technology solutions, today announced that the leading independent electronic foreign exchange platform has launched their new website on the iAPPS platform. The newly developed site, designed to be engaging, visually appealing, and to provide meaningful user experiences to targeted audiences, answered the challenge to integrate new WEM strategies with updated offline branding, while maintaining current growth and significantly expanding market share.

Bridgeline's iAPPS Product Suite, already recognized as a market leader, is the only leading WEM platform available as either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling Marketers to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite was recently selected as a finalist for two 2011 CODiE Awards and iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

The site development project was tasked to reflect the company’s strong innovative philosophy and convey its established position as a thought leader, while highlighting the value of partnerships with clients and the foreign exchange industry as a whole. Due to its superior ease-of-use and deep integration, the company chose the iAPPS Product Suite to fulfill that need, while also benefitting from Bridgeline Digital’s award-winning interactive design and WEM strategy expertise. Development of new branding and collateral across multiple channels – both on- and offline – was a key driver in the complete overhaul of the company’s online image. Also critical was an increased focus on lead generation driven by the site, particularly with regard to improving the process to request and provide online demos. The project was successfully completed just recently, with the launch of a fully functional, properly and dynamically branded web presence.

The appealing new website, developed on iAPPS Content Manager, was designed to capitalize on iAPPS’ .NET-based framework that delivers to Marketers a unified set of shared user services and WEM capabilities. The user interfaces and processes were designed so that non-technical marketing professionals are able to update and manipulate site content with ease. The iAPPS Suite also allows for deep, thoughtful integration of content management with analytics, e-commerce and marketing platforms in one seamless experience. With this combined effort, the product suite ensures that the site can be constantly updated with timely, relevant and targeted content that drives conversions and improves ROI.

Managing the site with iAPPS Content Manager is made easy with the platform’s rich features and functionality that provide the ability to administer a website via single sign-on and a common user interface. Specific capabilities include inline foreign language translation, blog management, form creation and maintenance, RSS feeds, SEO friendly URL’s, 301 re-directs, Google optimized site maps and simple temple re-use. iAPPS is also available as a perpetual licensing model that allows the customer to host the system internally, on native hardware, allowing in-house fulfillment and future development.

By following its proprietary 6dm development process, which includes thoughtful knowledge transfer, extensive wireframe creation, multiple rounds of design consultation, intensive code integration, development of iAPPS templates, in depth training and comprehensive follow-up, Bridgeline Digital was able to develop the most complete and effective WEM platform and long-term strategy for the company, and to ensure the best overall user experience for both visitor and internal user.

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management, eCommerce, eMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS’ flexible architecture provides customers with a state-of–the-art Cloud-based deployment or traditional dedicated server deployments. 

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, PODS, Budget Rent A Car, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions including the risks described in our filings with the Securities and Exchange Commission that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.