KMWorld Magazine Names iAPPS Product Suite a 2011 Trend Setting Product

Woburn, MA | September 02, 2011

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS web experience management (WEM) platform and interactive technology solutions, today announced that the iAPPS Product Suite has been named a Trend Setting Product for the second consecutive year by KMWorld Magazine. KMWorld is the leading information provider serving the Knowledge, Document and Content Management systems market with over 45,000 subscribers. Bridgeline's iAPPS Product Suite is the only leading WEM platform available as either a SaaS or perpetual license that unifies Content Managemente-Commercee-Marketing, and analytics capabilities - enabling Marketers to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite was recently selected as a finalist for two 2011 CODiE Awards and iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

iAPPS enables Marketers to optimize their online channels and more effectively hit their web marketing goals. The recently launched iAPPS Analyzer offers a smart recommendations engine that proactively suggests ways in which all site content, whether on a landing page or within an eCommerce store, can be optimized to meet and exceed identified business and campaign goals. Further enhancing iAPPS’ overall WEM capabilities, iAPPS Analyzer brings Goal Driven Marketing directly into the web browser and empowers Marketers to optimize all of their multichannel marketing efforts under unified campaigns. Marketers can then track campaign progress in a way that drives towards attainment of set goals and business objectives.

Inclusion in the Trend Setting Products listing has been a significant achievement since its inception in 2003. The 2011 Trend Setters were selected from over 800 products and were assessed by KMWorld’s judging panel which consists of editorial colleagues, analysts, system integrators, vendors, line-of-business managers and users. The products selected all demonstrate clearly identifiable technology breakthroughs that serve the vendors’ full spectrum of constituencies, especially their customers.

"The iAPPS Product Suite has a clear track record of steady and significant innovation, more than legitimizing last year’s designation as a Trend Setter, and making this year’s successive award even more significant,” says Hugh McKellar, KMWorld editor in chief. “Bridgeline remains well ahead of the content management curve, offering true benefit and creative solutions to the industry. With iAPPS’ latest innovations, they have added significant advantages that organizations can easily use to manage and interpret online campaigns and enhance results on an ongoing basis.”

“We’re honored that the iAPPS Product Suite has been recognized for the second year in a row by KMWorld,” says Thomas Massie, Bridgeline’s Chairman and Chief Executive Officer. “The innovations we’ve added to iAPPS with version 4.6 and iAPPS Analyzer over the past year have significantly advanced its web experience management capabilities. iAPPS continues to lead with innovations that empower customers to take control of their WEM and directly drive their online business with engaging content and exciting results.”

 

About KMWorld

KMWorld is the leading information provider serving the Knowledge Management systems market and covers the latest in Content, Document and Knowledge Management, informing more than 45,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance. KMWorld is a publishing unit of Information Today, Inc. (www.infotoday.com).

 

About Bridgeline Digital

Bridgeline Digital is a developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that unifies Content Management,eCommerceeMarketing, and Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS’ flexible architecture provides customers with a state-of–the-art Cloud-based deployment or traditional dedicated server deployments.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, e-commerce development, usability engineering, SharePoint  development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, PODS, Budget Rent A Car, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.

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