Leading Networking Technology Firm Launches New Website on the iAPPS Product Suite

Woburn, MA | November 28, 2011

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS web experience management (WEM) platform and interactive technology solutions, today announced the successful launch of a critical web initiative by a leading U.S.-based networking technology firm using the iAPPS Product Suite. Platformed on an iAPPS solution that leverages the Content Manager, Analyzer and Marketier modules of the Suite, the new site is the centerpiece of a strategic effort to exponentially increase the company’s marketing footprint over the coming months, and to drive a rapid and tangible return on investment in the form of increased sales and support contracts, as well as an overall increase in customer satisfaction.

Bridgeline's market-leading iAPPS Product Suite is the only leading WEM platform available as either a SaaS or perpetual license that unifies content management, eCommerce, eMarketing, and web analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The iAPPS Product Suite was recently selected as a finalist for two 2011 CODiE Awards and iAPPS Content Manager is the 2010 CODiE Award Winner for Best Content Management Solution, globally.

This advanced yet intuitive deployment of the iAPPS Product Suite immediately helps to build awareness for the customer through effective and efficient multi-channel marketing campaigns that have already led to increased conversions and more visibility for client support. iAPPS Marketier, with its integrated eMarketing tools and extreme ease-of-use, allows planning, creation and execution of marketing campaigns by virtually any internal user, thus spreading the marketing load across multiple departments and facilitating campaign execution for individual products, product lines, featured deals and targeted campaigns. iAPPS Marketier’s integration with the other licensed Product Suite modules has helped to create, execute and maintain effective promotion of the customer’s internal and partner efforts with a high degree of success.

Additionally, iAPPS Analyzer allows for the creation, tracking, execution and – most significantly – consistent optimization of all of the customer’s multi-channel marketing campaigns. Analyzer, with its industry leading “Smart Recommendation Engine,” helps the firm track and report on all campaign channels including display, social, paid search, and email, along with their other marketing efforts – prompted dynamically with constant content improvement suggestions derived from Bridgeline’s years of interactive marketing experience.

Also significant to the solution is that iAPPS Content Manager empowers the customer with fully integrated, innovative and intuitive content management that can be maintained by users with almost any level of technical expertise. Content Manager’s characteristic ease-of-use makes every employee a potential publisher, opening the management of site content to as many locations, employees or departments as the customer requires and providing company-wide delegation of content management duties that are targeted at attracting visitors and improving conversion. Using the single dashboard interface has opened the entire process of web experience management to multiple levels and departments, allowing deployment of highly effective campaigns from multiple angles, designed to achieve differing, though complementary, goals. 

About Bridgeline Digital

Bridgeline Digital is the developer of an award-winning web experience management product suite and award-winning interactive business technology solutions that help customers leverage best in class web-based technologies to achieve their business objectives. The iAPPS Product Suite is an innovative SaaS solution that deeply unifies Content Management, eCommerceeMarketing, and Web Analytics capabilities into the heart of websites, online stores, intranets, extranets, and portals – enabling business users to swiftly enhance and optimize the value of their web properties. iAPPS flexible architecture provides customers with state of the art Cloud-based SaaS deployment, as well as traditional dedicated server deployment.

Combined with award-winning interactive technology development services by Microsoft Gold-Certified development teams, Bridgeline Digital helps customers to cost-effectively maximize the value of their rapidly changing web applications. Bridgeline's teams of developers specialize in web application development, eCommerce development, usability engineering,  SharePoint  development, rich media development, and search engine optimization.

Bridgeline Digital is headquartered near Boston, with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, PODS, Budget Rent-a-Car, AARP, National Financial Partners, The Packard Foundation, DTCC, Cadaret, Grant & Co., National Insurance Crime Bureau, and the American Academy of Pediatrics. To learn more about Bridgeline, please visit www.bridgelinedigital.com.

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