ASHRAE Launches Two New Websites on iAPPS Product Suite

Burlington, MA | July 17, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and related interactive technology solutions, today announced the recent launch of a new website environment for ASHRAE (, part of a major re-branding campaign for the association. ASHRAE, founded in 1894, is dedicated to promoting sustainability practices in the built environment internationally. The new websites, developed on the iAPPS platform, are meant to improve the online experience offered by the association, making it easier for members to use and digest exclusive ASHRAE web content, as well as to boost search performance for non-members and enhance their ability to benefit from publicly available site content.

Bridgeline's iAPPS Product Suite is the industry’s leading Web Engagement Management solution and only platform available in either a SaaS or perpetual license that unifies Content Management, eCommerce, eMarketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable marketers to develop and manage more effective site and email marketing content, and quickly adjust that content to the changing needs of their site visitors and overall market, including the delivery of real-time, dynamic content based on visitor actions and profile. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

Having an enhanced, centralized web-based point of contact for ASHRAE where they could offer access to information, best practices and community forums, as well as communicate their frequent participation in industry conferences nationwide, had grown more necessary than ever. The strategy to augment their overall website user experience was meant to increase interaction and drive ASHRAE membership growth, as well as cultivate their loyal and growing international online community. Tactics employed to reach these goals included delivery of personalized, dynamic online services and innovative site tools. Additionally, the underlying iAPPS content management system (CMS) needed to be easily administered by ASHRAE staff and enable the timely publishing of new creative, promotions, and tools reflective of site feedback, search engine performance, and market research.

The Bridgeline team approached the ASHRAE project in two phases: first they focused on an extensive discovery process followed up with a redesign, development and deployment phase. The discovery process included interviews with users and association members, extensive user experience and process discovery, and workflow and information identification. The development, redesign and deployment phase produced an entirely new and fresh interactive branding direction for the association which was launched publicly at a recent industry conference, attended by nearly 3,000 people.

With regard to the new brand and its supporting new web presence, ASHRAE’s Director of Publications and Education said, “The evolved ASHRAE brand supports our focus on improving engineering standards and our market position as a community of engineers and related professionals united by knowledge, mission and a code of ethics to design, construct and operate better places for people to live, work and play.”


ASHRAE, founded in 1894, is a building technology society with more than 50,000 members worldwide. The Society and its members focus on building systems, energy efficiency, indoor air quality and sustainability within the industry. Through research, standards writing, publishing and continuing education, ASHRAE shapes tomorrow’s building environment today.

ASHRAE’s mission and vision combine to advance the arts and sciences of heating, ventilating, air conditioning and refrigerating to serve humanity and promote a sustainable world, and to be global leader, the foremost source of technical and educational information, and the primary provider of opportunity for professional growth in the arts and sciences of all of these industries.

About Bridgeline Digital

Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions. 

The iAPPS platform deeply integrates eCommerce, Web Content Management, eMarketing, and web Analytics capabilities within the heart of eCommerce web stores or mission critical websites. iAPPS enables customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; allowing them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics. To learn more about Bridgeline Digital, please visit

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Brian Bolton
Bridgeline Digital, Inc.
Senior Vice President of Marketing