Blade Creative Becomes iAPPS Canadian Channel Partner

Burlington, MA | August 07, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and digital engagement solutions, today announced a new partnership with Blade Creative Branding Inc. Based in Toronto, Canada, Blade becomes the latest international partner in Bridgeline Digital’s iAPPS Channel Partner Program, which provides partner resellers with tools and support to deliver superior web-based solutions, and to build thriving businesses around the award-winning iAPPS Product Suite.

In business since 1991, Blade is a full service branding and advertising agency, offering strategic and creative skills that integrate all forms of media for customers such as Fujitsu, Intel, Canadian Springs, and Dickies. "The deeply integrated nature of the iAPPS Product Suite will provide our clients with an online presence that connects effectively with, and helps grow their brand communities." says Patrick McGovern, Blade’s Vice President and Chief Strategy Officer. “The user-friendly iAPPS platform ensures leading edge functionality, while allowing our website designers to exercise their full range of creativity in building sites that are appealing and engaging."

Bridgeline's iAPPS Product Suite is the industry’s leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable marketers to develop and manage highly effective website and email marketing content, and quickly adjust that content to the changing needs of their site visitors and overall market, including the delivery of real-time, dynamic content based on visitor actions and profile. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

Bridgeline’s Channel Partners benefit from the product suite’s ground-breaking ease-of-use and deep integration, and consistently achieve strong conversions and business growth as a result of the association. Reselling a product platform that offer so much, right out of the box, allows partners like Blade Creative Branding to focus on what they do best – in this case: integrated marketing, branding, cutting-edge web design and total customer fulfillment. Says McGovern, “The deep integration of the iAPPS Product Suite is like the rocket science of website development. There is nothing else out there that is so integrated at a core level.”

About Blade Creative Branding

Blade Creative Branding has been identifying and building strong brand communities since 1991, when the company was founded. Based in Toronto, Ontario, Canada, the full-service branding and advertising agency offers strategic and creative skills that integrate all forms of media into consistent and effective branding campaigns. The company’s international perspective and proven expertise generates results-oriented solutions that enhance client relevance, while spurring consistent growth.

About Bridgeline Digital, Inc

Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related
interactive solutions. 

The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit

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