Bridgeline Digital Announces iAPPS ds

Burlington, MA | August 14, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced the release of iAPPS ds (distributed subscription). iAPPS ds has been specifically developed for large franchise networks and multiple dealer organizations to dramatically improve the website tools available for franchise owners and dealers to more effectively attract, communicate with and retain local customers while enabling superior oversight of corporate branding and content messaging. Built on the CODiE Award-winning iAPPS Product Suite, iAPPS ds provides a centralized digital marketing structure for organizations that need to offer their franchisees or dealer network with the ability to personalize their own local websites and content, execute local marketing plans, measure results with analytics, and drive online eCommerce initiatives; while simultaneously maintaining corporate standards and enabling corporate marketing teams with the ability to push broad, targeted content to their franchise owners and dealers.

By leveraging the iAPPS Product Suite, multiple dealer network or franchisee website administrators benefit from the easy-to-use website management tools and interface that are core to iAPPS, making it extremely easy to edit and publish content that includes forms, images, embedded video, integrated Google Maps or social media plug-ins, along with email marketing campaigns. Additionally, iAPPS offers built-in Search Engine Optimization management that includes auto 301 redirects, auto XML sitemap creation, and metadata management, helping to ensure that local websites are easier to find and drive more customer traffic to physical stores or locations.

iAPPS ds was engineered to work with Responsive Design template development, ensuring that each franchisee or local dealer website is mobile and tablet optimized right out of the box while still leveraging only one single database of content. iAPPS ds websites respond to the accessing device and render the content in the appropriate resolution. Furthermore, iAPPS ds is able to offer multiple, customized self-service template configurations and styles to franchisees and local dealers, enabling them to personalize their sites beyond just the content, while still adhering to corporate branding standards.

iAPPS ds is a cloud-based, multi-tenant SaaS solution and eliminates the need for organizations to maintain their own infrastructure for the solution. iAPPS ds customers can rely on Bridgeline’s Tier-1, co-location, state-of-the-art hosting facility whether they’re supporting 100, 1,000 or 10,000 franchisee or dealer websites.

Additionally, iAPPS ds offers out-of-the-box payment capabilities that enable organizations to allocate the cost of the solution across their franchise and dealer networks through monthly or yearly licensing fees. iAPPS ds licensing includes technical phone support for franchisees and local dealers and can range from $55 to $75 per month per dealer or franchise. Each license provides easy-to-use and powerful web content management, eMarketing capabilities and website analytics. Franchisees or dealers that require robust eCommerce capabilities can pay an additional $25 to $50 per month in SaaS licensing fees.   

According to the International Franchise Organization, there are over 900,000 active franchises across North America.


About Bridgeline Digital, Inc


Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions. 

The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.


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