Bridgeline Digital Signs Multi-year, Multi-million Dollar Agreement with Large National Franchise for its iAPPS ds Platform

Burlington, Mass | December 04, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, today announced that it has signed a multi-year, multi-million dollar agreement with a large national franchise to license its iAPPS ds platform.  This large, nationally known franchise will power more than 4,300 franchise websites on iAPPS ds.

iAPPS ds deeply integrates web content management, eCommerce, eMarketing, and web analytics capabilities into one unified platform providing a centralized digital engagement platform for organizations that need to offer their franchisees or dealer networks access to a local website that they can personalize, use to execute local marketing initiatives, measure results with analytics, and drive ecommerce initiatives.  At a corporate level, iAPPS ds provides superior brand control and enables corporate marketing teams the ability to make marketing content available to their franchise owner and dealer websites.

iAPPS ds users have access to premier website features, including the ability to edit and publish forms, images, embedded video, integrated Google Maps, social media plug-ins and other content. Additionally, iAPPS ds offers built-in Search Engine Optimization management that includes metadata management, auto-301 redirects, and auto-XML sitemap creation. 

iAPPS ds is engineered to work with Responsive Design template development, helping ensure that websites are mobile and tablet optimized right out of the box while still leveraging only one single database of content. Furthermore, iAPPS ds is able to offer multiple, customized self-service template configurations and styles to users, enabling them to personalize their site beyond just the content, while still adhering to a company’s brand standards.

iAPPS ds is a cloud-based, multi-tenant SaaS solution that eliminates the need for companies to maintain their own infrastructure for the solution. iAPPS ds customers can rely on Bridgeline’s Tier-1, co-location hosting facility whether they are supporting 100, 1,000 or 10,000 franchisee or dealer websites.

“This customer required a scalable and reliable web platform to offer its franchisees capabilities that are core to the iAPPS ds web platform,” stated Thomas Massie, Bridgeline Digital’s Chief Executive Officer. “iAPPS ds offers state-of-the-art functionality to each store to attract new customers and engage with local markets. At the corporate level, the customer has complete brand control and the ability to push relevant content to all 4,300 franchises at any time.”

About Bridgeline Digital, Inc

Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1,000 companies. To learn more, please visit or call (800) 603-9936.