Children's Hospital Colorado Launches New Website on iAPPS Product Suite

Burlington, MA | May 21, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced the recent launch of a new, comprehensive and redesigned website for the Orthopedics Institute at Children’s Hospital Colorado. The new site showcases the hospital’s top-ranked care in treating musculoskeletal conditions from head to toe, with design that is bright, youthful and focused on movement. The website also successfully highlights the Orthopedic Institute’s integrated programs including orthopedics, orthopedic surgery, sports medicine and rehabilitation medicine, while providing condition, test and treatment information for patients and families.

Children’s Hospital Colorado leveraged Bridgeline's iAPPS Product Suite - the industry’s leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, eCommerce, eMarketing, and web Analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable marketers to develop and manage more effective site and email marketing content, and quickly adjust that content to the changing needs of their site visitors and overall market, including the delivery of real-time, dynamic content based on visitor actions and profile. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

“We are pleased with the strategic vision and design approach provided by Bridgeline Digital on this project.,” said Robin Doerr, executive director of marketing and communications at Children’s Colorado. “Based on our goals, Bridgeline developed the concept, design and architecture for a website that captures the essence of our Orthopedics Institute. From conception to execution, Bridgeline helped us launch an interactive website that showcases our top-ranked care for bones, muscles, movement and more.”

With a clean, inviting design and the ability to navigate by multiple classifications such as a child’s age, body area, condition or sports injury, Bridgeline created a user-friendly experience that positions Children’s Colorado as a leading resource for pediatric orthopedic information and care. Additionally, by powering the site with the market-leading and distinctive ease-of-use built into iAPPS Content Manager, the staff at Children’s Colorado is also easily able to modify, add and delete content on the site. And by utilizing iAPPS SaaS licensing, they can be particularly independent of highly specialized IT assistance – which allows for convenient and timely content management going forward.

About the Orthopedics Institute at Children’s Hospital Colorado

The Orthopedics Institute at Children’s Colorado is consistently ranked among the top 10 pediatric orthopedic programs in the nation by U.S. News and World Report. It is one of the only truly integrated pediatric orthopedics, orthopedic surgery, sports medicine and rehabilitation medicine programs in the United States. To learn more about the Orthopedics Institute and see the new website, go to  

About Children’s Hospital Colorado

Children’s Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years. Founded in 1908, Children’s Colorado is a leading pediatric network entirely devoted to the health and well-being of children. Continually recognized as one of the nation’s outstanding hospitals by U.S. News & World Report and ranked fifth in their Best Children’s Hospitals 2011-12 Honor Roll, Children’s Colorado is known both for its nationally and internationally recognized medical, research and education programs as well as the full spectrum of everyday care for kids throughout Colorado and surrounding states. Children’s Colorado is recognized for excellence in nursing from the American Nurses Credentialing Centers and has been designated a Magnet® hospital since 2005. With more than 1,000 healthcare professionals representing the full spectrum of pediatric specialties, the network for Children’s Colorado includes 15 regional locations including  its main campus on the Anschutz Medical Campus, and more than 400 outreach clinics.

For more information, visit and connect with Children’s Colorado on FaceBook ( and Twitter (

About Bridgeline Digital, Inc

Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions. 

The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit


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Brian Bolton
Bridgeline Digital, Inc.
Senior Vice President of Marketing