Industry Veteran David Maffei Joins Bridgeline to head up Global Sales

Woburn, MA | January 13, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS® Web Experience Management (WEM) product suite, today announced that David Maffei has joined the Company as its Senior Vice President of Business Development responsible for driving continued sales growth of Bridgeline's Business Unit Sales, Channel Partner Program and Strategic Alliances teams.

David has over a decade of experience of driving strong growth for software and services companies. For the past six years David was the Vice President of Sales for Ektron, a developer of web content management systems. In this role, David was responsible for leading global sales for Ektron’s products and services and its global channel partner program. During David’s 6 year tenure at Ektron, his leadership drove exceptional revenue growth and helped lead the growth of Ektron’s channel partner program from the ground up to over 200 channel partners globally.

"iAPPS is an outstanding web product suite that possesses many superior features with an exceptional price to functionality ratio” said David Maffei.  "I look forward to taking Bridgeline's already successful sales team to even greater heights, and build upon Bridgeline’s excellent customer base."

Bridgeline’s Chairman & CEO Thomas Massie said, “Recently Deloitte recognized Bridgeline as one of the fastest growing companies in America with a 5 year CAGR of 186%, and 2011 concluded as a record sales year for Bridgeline. Driving Bridgeline to the $50M revenue level is strategically important and we are very excited to have David lead our direct sales and channel partner efforts.”

About Bridgeline Digital, Inc

Bridgeline Digital is a developer of the award-winning iAPPS® Web Experience Management (WEM) product suite and award-winning interactive technology solutions that help organizations optimize business processes.  Bridgeline’s iAPPS Product Suite combined with its interactive development capabilities assists customers in maximizing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs by leveraging web based technologies.

Bridgeline Digital’s iAPPS product suite provides solutions that deeply integrate Web Content Management, eCommerce, eMarketing, and Web Analytics capabilities within the mission critical website, on-line stores, intranets, extranets, or portals in which they reside; enabling business users to enhance and optimize the value of their web properties.  Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties.

The iAPPS Product Suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state of the art deployment providing maintenance, daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline Digital has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, Tosoh, Dover, ViaWest, PODS, Budget Rent-a-Car, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics. To learn more about Bridgeline Digital, please visit


Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

All statements included in this press release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions, including, but not limited to, the impact of the weakness in the U.S. and international economies on our business, our inability to manage our future growth effectively or profitably, fluctuations in our revenue and quarterly results, our license renewal rate, the impact of competition and our ability to maintain margins or market share, our ability to maintain our listing on the Nasdaq Capital Market, the affect of the delisting of our common stock from the Nasdaq Capital Market, the limited market for our common stock, the volatility of the market price of our common stock, the performance of our products, our ability to respond to rapidly evolving technology and customer requirements, our ability to protect our proprietary technology, the security of our software, our dependence on our management team and key personnel, our ability to hire and retain future key personnel, our ability to maintain an effective system of internal controls, or risks associated with our contracts with the U.S. federal government, as well as other risks described in our filings with the Securities and Exchange Commission.  Any of such risks could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. We expressly disclaim any obligation to update any forward-looking statement.


Brian Bolton
Bridgeline Digital, Inc.
Sr. Vice President of Marketing