Award Winning, Creative, Intelligent, Entrepreneurial

Five Awards Issued to iAPPS Driven Websites From The Web Marketing Association

Burlington, MA | September 19th, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced that the Web Marketing Association has named five websites developed by Bridgeline and powered on the iAPPS Product Suite as winners in the prestigious 16th Annual WebAward Competition. The five winning WebAward entries are Endo Health Solutions (Outstanding Website), Children’s Hospital Colorado Orthopedics Institute (Health Care Standard of Excellence), Easy Rest Adjustable Sleep System (Manufacturing Standard of Excellence), Elevations Credit Union (Credit Union Standard of Excellence), and Moffitt Cancer Center (Healthcare Provider Standard of Excellence).

Founded by the Web Marketing Association in 1997, the WebAwards is the annual standards-defining competition that sets industry benchmarks for the best websites in 96 industry categories submitted by interactive agencies and website marketing departments in more than 47 countries from around the world. The goal of the WebAwards is to provide a forum to recognize the people and organizations responsible for developing some of the most effective websites on the Internet today and to provide a solid point of reference, significant and valuable marketing opportunities and feedback to the professionals whose websites are entered.

Earning an Outstanding Website designation, Endo Health Solutions (www.endo.com) launched a re-branding effort in early 2012 focused on their immersion in offerings that highlight healthcare access, economics and outcomes. The healthcare company leveraged Bridgeline and the iAPPS Product Suite to help them embody a warmer approach to therapeutic areas and disease states that show Endo’s commitment to identify, develop and incorporate medical interventions beyond traditional chemical and biological treatments.

Winning the Health Care Standard of Excellence, Children’s Hospital Colorado Orthopedics Institute (orthopedics.childrenscolorado.org) partnered with Bridgeline to develop a new site that showcases the hospital’s top-ranked care in treating musculoskeletal conditions from head to toe, while helping to establish a unique brand within the hospital’s overall organization. Bridgeline created a brightly colored, dynamic, and interactive site on iAPPS Content Manager that represents a level of excitement, energy, and movement that patients can find in the Institute. The user experience infuses potentially heavy situations with a degree of lightness, while relying on iAPPS’ ease of use to open up site maintenance to a much wider internal audience.

Garnering the Manufacturing Standard of Excellence, the Easy Rest Adjustable Sleep System (www.easyrest.com) website was developed to increase site visits, improve online customer funnels and, ultimately, to increase overall visitor conversions. Easy Rest was able to take advantage of the new site to reposition their online image with a cleaner, brighter site that more closely matched their offline branding, while reflecting the simple, modern aspects and elements of the company’s excellent line of products.

As the Credit Union Standard of Excellence winner, Elevations Credit Union (www.elevationscu.com) engaged Bridgeline to develop a new site on the iAPPS Product Suite that would enable their marketing staff to manage content independently from their IT department. With iAPPS’ enhanced content management capabilities, Elevations was able to more easily position marketing strategies with quicker campaign deployment, related content creation and analysis. The ease-of-use was only enhanced by the new site’s innovative and pleasing design, which made the customer experience simple, sensible and effective.

Lastly, Tampa’s Moffitt Cancer Center (www.moffitt.org), winner of the Healthcare Provider Standard of Excellence, worked with Bridgeline to leverage iAPPS and extend website management to their Marketing teams while simplifying the effort required to create and maintain online campaigns. Bridgeline developed and deployed a new design that emphasizes patient compassion and the history of success behind Moffitt Cancer Center.

“The WebAwards not only honor the solutions, designs and websites that are developed, they shine a light on the value of all the hard work and innovation that has gone into planning, developing and launching each and every website,” says Thomas Massie, Bridgeline Chairman and Chief Executive Officer. “We’re extremely proud of the work we do for our customers and know that these solutions benefit from the digital engagement capabilities that are core to the iAPPS Product Suite.”

Bridgeline's iAPPS Product Suite is the industry’s leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable digital marketers from organizations like L’Oreal, Novartis, General Electric, SunChemical, and Children’s Hospital Colorado, to develop and manage more effective site and email marketing content.  With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

About the Web Marketing Association

The Web Marketing Association is the producer of the WebAward Competition, and was founded in 1997 to help set the standard for Internet Marketing and development. Staffed by volunteers, the organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the overall quality of online advertising, internet marketing, and website promotion.  Now in its 16th year, the WebAward program is the longest running annual website award competition dedicated to naming the best Web sites in 96 industries, while setting the standard of excellence for all website development.

About Bridgeline Digital

Bridgeline Digital is the developer of the award-winning iAPPS® Web Engagement Platform and related interactive solutions. 

The iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the heart of mission critical websites and eCommerce web stores, enabling customers to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties; enabling them to maximize revenue, improve customer loyalty, enhance employee knowledge, and reduce operational costs.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Dallas, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Parametric Technologies Corp, Blue Cross Blue Shield, Novartis, Shaw Flooring, Endo Pharmaceuticals, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

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Contact:

Brian Bolton
Sr. Vice President of Marketing
Bridgeline Digital, Inc.
781.497.3013
bbolton@blinedigital.com