iAPPS Product Suite Selected by Easy Rest Adjustable Sleep System for New, Rebranded Website

Burlington, MA | March 15, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Experience Management platform and interactive technology solutions,today announced the recent launch of a newly redesigned and redeveloped site for The Easy Rest Adjustable Sleep System Company (www.easyrest.com). Leveraging the iAPPS Rapid Site quick launch engagement program and developed on iAPPS Content Manager, the Easy Rest site was designed to increase overall site visits, improve online customer funnels and, ultimately, to increase overall conversions. The iAPPS Rapid Site process entails using simpler, standard webpage templates that take advantage of the iAPPS Product Suite’s superior ease-of-use and innovative integration to quickly and efficiently create sites that work effectively for all kinds of customers.

    Bridgeline's iAPPS Product Suite is the industry’s leading Web Experience Management (WEM) solution and the only WEM platform available in either a Software-as-a-Service (SaaS) or self-hosted (perpetual) license that unifies Content Management, eCommerce, eMarketing, and web analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable marketers to develop and manage more effective site and email marketing content, and to quickly adjust that content to the changing needs of their site visitors and the overall market, including the delivery of real-time, dynamic content based on visitor actions and profiles. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that propels optimization of their online marketing channels.

By deploying their site using iAPPS Rapid Site, Easy Rest (formerly Contour Beds) was able to divert some project budget to a rebranding effort, as well as the enhancement and optimization of their WEM strategy working with Bridgeline’s Digital Strategy Group (DSG). Pre-designed iAPPS templates were used in the project, requiring minimal development beyond the new branding customization, having been designed to take advantage of Bridgeline’s experience, along with iAPPS’ ease-of-use and extensive built-in optimization.

Among the challenges Easy Rest faced in their prior WEM strategy were problems with Search Engine Optimization (SEO) and inefficient online customer funnels. The DSG team determined through Bridgeline’s proprietary SEO analysis process that nearly all of the site’s traffic was branded, meaning they were producing almost no real organic traffic. Also discovered was that confusing, inefficient calls-to-action were contributing to broken online funnels, and were a primary cause of high bounce rates.

Bridgeline was able to address these challenges leveraging standard iAPPS templates, resulting in a vastly simplified, more effective site. The new easyrest.com benefits from a cleaner, highly organized architecture and design, and takes full advantage of DSG’s comprehensive funnel analysis and process recommendations, so that users consistently navigate towards conversion or registration. As a result of much more efficient calls-to-action, these page funnels have been optimized to drastically increase lead generation and conversion.

The Bridgeline team also updated site metadata and content to help optimize the site in alignment with new branding, building on results the previous brand had developed over the years. This optimization both succeeded in establishing new, organic search results and reducing the high bounce rate. Updated keywords, SEO-friendly URLs, descriptions, titles, and new, highly relevant links within the site content all contributed to the great results the site is now experiencing.

Finally, the overall site design was enhanced to appeal to a much broader audience by adjusting colors and updating architecture that more closely reflected the company’s new offsite branding, as well as matched the simplicity and modern design of their product. Because of the high degree of ease-of-use inherent in the iAPPS Product Suite, the site is also extremely administrable for users at all levels of experience and comfort. With its out-of-the-box form builder functionality, self-administration of the site (creating and updating pages, forms and more) has been made significantly easier.

About the Easy Rest Adjustable Sleep System Company

The Easy Rest Adjustable Sleep System Company (formerly Contour Beds) is a leading national provider of modern, state of the art electronic adjustable beds, and enjoys over 100 combined years of selling experience. Over the past two decades, Easy Rest has provided more than 600,000 beds to customers across the nation, and the company provides on-call technician service on all of them. Easy Rest has made a conscious effort to resist opportunities to ship production and assembly work to overseas factories, because they believe strongly in keeping manufacturing jobs in the United States. Easy Rest is confident that they provide a superior level of consistent, restful sleep – along with all the inherent health and well-being benefits – with the use of the Easy Rest Adjustable Sleep System product. For more information, please visit www.easyrest.com.

About Bridgeline Digital

Bridgeline Digital is developer of the award-winning iAPPS® Web Experience Management (WEM) product suite and interactive technology solutions that help organizations optimize business processes. Bridgeline’s iAPPS product suite, combined with its interactive development capabilities, assists customers in maximizing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs by leveraging web-based technologies.

The iAPPS product suite provides solutions that deeply integrate Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the mission critical websites, on-line stores, intranets, extranets, or portals in which they reside, and enable business users to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

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