iAPPS Product Suite Selected by Leading National Life Insurance Company

Burlington, MA | March 05, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Experience Management platform and interactive technology solutions, today announced that a leading national distributor of life insurance products has leveraged iAPPS Content Manager and iAPPS Analyzer as the web experience management platform for their newly launched public website. The iAPPS Product Suite is the industry’s leading Web Experience Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties.

As the customer’s business model has expanded, so has their need to continually leverage the scalability of the web. Primary to their requirements for the new website was the development of a modern and sophisticated user experience that could be self-managed with substantially reduced dependence on IT for content updates and maintenance, while more effectively showcasing their brand to their audience segments. Additionally, the customer required custom quote and quick quote engine functionality, along with the ability to support co-branded websites for their affiliates operating in various states. The co-branding functionality creates a new site, seamlessly assembled and managed from the same iAPPS installation as the primary site, while supporting any unique branding, content, navigation and lead generation requirements of the affiliate.

iAPPS’ ability to support integration with major third-party systems like Salesforce.com, Eloqua and Acxiom by leveraging built-in integration hooks were primary factors influencing the customer’s decision to select iAPPS. From a personalized content perspective, iAPPS Content Manager’s deep integration with iAPPS Analyzer and the real-time persuasive, one-to-one content delivery capabilities that makes possible solidified their choice.

About Bridgeline Digital

Bridgeline Digital is developer of the award-winning iAPPS® Web Experience Management (WEM) product suite and interactive technology solutions that help organizations optimize business processes. Bridgeline’s iAPPS product suite, combined with its interactive development capabilities, assists customers in maximizing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs by leveraging web-based technologies.

The iAPPS product suite provides solutions that deeply integrate Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the mission critical websites, on-line stores, intranets, extranets, or portals in which they reside, and enable business users to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Guardian Life, Tosoh, Dover, ViaWest, PODS, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

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