iAPPS Product Suite Selected as Finalist for Two 2012 CODiE Awards

Burlington, MA | March 22, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Experience Management platform and interactive technology solutions, today announced that two of the modules within the iAPPS Product Suite have been selected as Finalists for the prestigious 2012 CODiE Awards.  iAPPS Commerce, Finalist for Best Electronic Commerce Solution in 2011, has again been selected as a Finalist for the 2012 award. Additionally, iAPPS Content Manager, the winner in 2010 and a Finalist in 2011 for Best Content Management Solution globally, has again been selected in 2012 as a Finalist in that category. Established by the Software & Information Industry Association (SIIA), the CODiE Awards recognize excellence in business software, digital content, and education technology. Being selected as a Finalist is a unique and important distinction.

Through a rigorous judging process that involves seasoned industry experts, all SIIA CODiE-nominated products and services are thoroughly evaluated to identify strengths and give significant insight for improvements. More than 1,000 companies over the past 27 years have been recognized by SIIA for achieving greatness in demanding industries that expect innovative thinking. Winners of the 2012 CODiE Award will be announced in May.

Rhianna Collier, Vice President of the SIIA Software Division, congratulated companies that qualified as Finalists by observing that: “All of the 2012 CODiE Awards Finalists should feel proud of making it to this stage. We were extremely pleased with this year’s field of nominees, and the Finalists selected reflect excellence and innovation in the business software industry.” SIIA members are now charged with selecting winners from the list of Finalists during the SIIA member voting phase of the program. Companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward are included in the voting membership, making the CODiE Awards the industry’s only peer-reviewed awards program.

“Having both iAPPS Commerce and iAPPS Content Manager recognized once again as CODiE Award Finalists is a strong testament to the power and value that the deep integration of the iAPPS platform can drive,” says Thomas Massie, Bridgeline’s President and Chief Executive Officer. “We launched the first iAPPS module over 3 years ago under the vision that an easy-to-use and deeply integrated suite of web software products would be a force in the web industry. The combination of the CODiE Awards, analyst reviews, rapid iAPPS license growth, and strong customer adoption continue to validate iAPPS’ unique market strategy with visitor behavior, transaction funnels and the most effective ways to increase conversions, and to create long term customers with your online stores or mission critical web sites.”

Bridgeline's iAPPS Product Suite is the industry’s leading Web Experience Management (WEM) solution and the only WEM platform available in either a SaaS or perpetual license that unifies Content Management, eCommerce, eMarketing, and web analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. iAPPS collects visitor behavior in one centralized place, across all channels, and provides complete profiles of your current and potential customers. The key to leveraging this Big Data is using iAPPS to analyze this information, visualize visitor trends, and – most importantly - to identify approaches to best engage your site audience digitally.

These powerful capabilities built directly into the iAPPS Product Suite are available out of the box and enable marketers to develop and manage more effective website and email marketing campaigns, as well as quickly adjust content to the changing needs of site visitors and the overall market, including delivery of real-time, dynamic content based on visitor actions and profile. With iAPPS’ single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.

About the CODiE Awards

The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other’s work. Since then, the CODiE Awards has carried out the same purpose – to showcase the software and information industry’s finest products and services and to honor excellence in corporate achievement.

About the SIIA

The Software & Information Industry Association is the principal trade association for the software and digital content industry, and provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. The SIIA principal mission is to promote, protect and inform the software and information industry.

About Bridgeline Digital

Bridgeline Digital is developer of the award-winning iAPPS® Web Experience Management (WEM) product suite and interactive technology solutions that help organizations optimize business processes. Bridgeline’s iAPPS product suite, combined with its interactive development capabilities, assists customers in maximizing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs by leveraging web-based technologies.

The iAPPS product suite provides solutions that deeply integrate Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the mission critical websites, on-line stores, intranets, extranets, or portals in which they reside, and enable business users to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, Tosoh, Dover, ViaWest, PODS, Budget Rent-a-Car, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

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