iAPPS v4.8 Released by Bridgeline Digital

Burlington, MA | May 01, 2012

Bridgeline Digital, Inc. (NASDAQ: BLIN), developer of the award-winning iAPPS Web Experience Management platform and interactive technology solutions, today launched the latest release of its innovative iAPPS product suite. Developed to empower online retailers with full front- and back-end eCommerce integration, iAPPS v4.8 redefines online commerce to better drive conversion and lift. iAPPS v4.8 features built-in warehouse management and inventory control that scales on a global level. Businesses are able to choose their own external warehouse management system (WMS) or enjoy the benefits of built-in WMS integrations with leading logistics providers. With iAPPS v4.8, Bridgeline now provides businesses of any size access to warehousing, fulfillment, inventory management, and real-time shipping and tracking functionality on a global framework - creating Total eCommerce™ support for online business from click to ship.

iAPPS v4.8 brings Bridgeline’s award-winning eCommerce platform to the international, enterprise level. Integrated management of the supply chain from warehousing to pick, pack and ship is a true strategic advantage in the world of eCommerce. iAPPS v4.8 meets this challenge and provides new multi-warehousing capabilities, inventory tracking, restocking, backorder and returns options. Backorder, returns and other order options can be easily switched on or off, and once restocking information enters the system, estimated arrival dates for products are automatically displayed on the front-end web store. For customers choosing iAPPS’ built-in WMS integration, backorders are able to be automatically shipped and tracked once they are restocked, with no additional steps required. Putting the benefits of real-time inventory management, global warehousing and localized distribution behind the built-in, off-the-shelf, multilingual, internationalization and localization capabilities of iAPPS Commerce (including international payment, tax and currency options), iAPPS v4.8 positions itself as the only fully international, integrated Total eCommerce™ solution, anywhere.

Bridgeline's iAPPS Product Suite, already recognized as a market leader, is the only Web Experience Management platform available as either a SaaS or perpetual license that deeply unifies eCommerce, Content Management, e-Marketing, and web analytics capabilities - enabling marketers and online retailers to swiftly enhance and optimize the value of their web properties and store fronts and directly affect eCommerce conversions on a global scale. For these and other reasons, iAPPS Commerce and iAPPS Content Manager have both been selected as finalists for the 2012 CODiE Awards – an honor earned by Bridgeline Digital for the second time in as many years.

While many of the product enhancement in iAPPS v4.8 enable marketers and merchants to further expand into the global market with full customer fulfillment support, additional improvements include a sleek new interface that is designed to maximize user readability and usability, more help tips and integrated support videos, new caching features that significantly improve speed and functionality, and new options that streamline developer access to scheduling, search, error, and caching functions.

iAPPS v4.8 also brings across the board enhancements and updates to the rest of the iAPPS Product Suite that include improvements to iAPPS Content Manager’s in-context Site Editor to better track and link back customer behavior on the site ̶ allowing for more personalized, targeted content, both on the website and in related eMarketing efforts. There are also enhancements to content authoring processes that include the ability to enforce a workflow for all content on the website, as well as easily set up global workflows. Marketers can also take advantage of the built-in, dynamic linking of eCommerce product data to website and email content.

Other 4.8 improvements include

  • Updated Email Wizard: The iAPPS Marketier Email Creation Wizard is easier than ever to use and includes a brand new checklist feature that assists marketers and ensures that emails that they can easily create are optimized for maximum effectiveness.
  • New options for email properties: iAPPS Marketier now includes the ability to select HTML vs. Text priority, select time zones for distribution scheduling, and automatically insert a “View in Browser” link, as well as providing clearer statistics and improved export capabilities for email results.
  • New options for iAPPS Content Manager: iAPPS Content Manager now supports two separate WYSIWYG text editors, custom blog fields, the ability to set up 301 redirects from the Administrative User Interface, set time zones for content publishing, and exclude pages from internal and external search with a simple checkbox. 
  • New Developer Features: iAPPS Content Manager benefits from improvements in output caching and AppFabric distributed caching, as well as speed loading times. iAPPS Analyzer offers improved built-in overlays and Site Settings to make scheduling and tracking iAPPS Analyzer data easier than ever.
  • iAPPS Analyzer deploys new reporting filters and segments, including mobile devices, all U.S. States, paid and unpaid sources, and specific search engine key words.

In coordination with the launch of iAPPS v4.8, Bridgeline has published a new whitepaper titled Total eCommerce™ - Ways to Deal with the Top Six Pain Points of eCommerce. To download the whitepaper or learn more about the complete iAPPS Product Suite, please visit iAPPS.com.

About Bridgeline Digital

Bridgeline Digital is the developer of the award-winning iAPPS® Web Experience Management (WEM) product suite and interactive technology solutions that help organizations optimize business processes. Bridgeline’s iAPPS product suite, combined with its interactive development capabilities, assists customers in maximizing revenue, improving customer service and loyalty, enhancing employee knowledge, and reducing operational costs by leveraging web-based technologies.

The iAPPS product suite provides solutions that deeply integrate Web Content Management, eCommerce, eMarketing, and web Analytics capabilities within the mission critical websites, on-line stores, intranets, extranets, or portals in which they reside, and enable business users to enhance and optimize the value of their web properties. Combined with award-winning interactive development capabilities, Bridgeline helps customers cost-effectively accommodate the changing needs of today’s rapidly evolving web properties.

The iAPPS product suite is delivered through a Cloud-based SaaS business model, whose flexible architecture provides customers with state-of-the-art deployments that provide maintenance and daily technical operation and support; or via a traditional perpetual licensing business model, in which the iAPPS software resides on a dedicated server in either the customer’s facility or Bridgeline’s co-managed hosting facility.

Bridgeline Digital is headquartered near Boston with additional locations in Atlanta, Baltimore, Chicago, Denver, New York, Philadelphia, Tampa, and Bangalore, India. Bridgeline has hundreds of customers ranging from middle market organizations to divisions within Fortune 1,000 companies that include: L’Oreal, Sun Chemical, Honeywell, Blue Cross Blue Shield, Novartis, Shaw Flooring, Marriott International, Berkshire Life, Tosoh, Dover, ViaWest, PODS, Budget Rent-a-Car, AARP, Cadaret, Grant & Co., CFO Magazine, and the American Academy of Pediatrics.  To learn more about Bridgeline Digital, please visit www.bridgelinedigital.com.

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