Intermark Group Announces Partnership with Bridgeline Digital
Birmingham, Ala. | November 01, 2012
Bridgeline Digital (NASDAQ: BLIN), a leading Digital Engagement solutions company headquartered in Burlington, Mass., recently appointed Intermark Group to craft its public relations strategy and lead day-to-day PR efforts surrounding the company’s strategic direction. With this appointment, the agency will further position Bridgeline Digital as an industry leader in digital marketing and online commerce solutions.
Bridgeline Digital’s unique iAPPS Product platform integrates web content management, eCommerce, eMarketing and web analytics within a single unified .NET framework. iAPPS’ fully integrated offering empowers marketers to deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline’s award-winning interactive services professionals develop and deploy superior online solutions for their customers, using the iAPPS platform. Intermark will highlight the core capabilities of the iAPPS Product Suite and Bridgeline’s services offerings to demonstrate their strong market position across industries that include financial services, healthcare, eCommerce, manufacturing, franchises and associations.
“It is the right time to join forces with a public relations agency as Bridgeline continues to grow and expand its customer base,” said Thomas Massie, Chief Executive Officer of Bridgeline Digital. “We look forward to partnering with Intermark Group as they showcase the iAPPS Product Suite as a superior digital engagement solution and assist us in maximizing Bridgeline’s visibility in the marketplace.”
Intermark will spotlight Bridgeline Digital’s achievements by sharing information about new customer relationships and partnerships, as well as iAPPS Product announcements. To reach marketers across all industries, Intermark will draw on experience with existing clients, such as Cadence Bank, American Buildings Company and The Sanders Trust, to precisely tailor its public relations efforts to a variety of trade publications and outlets.
“We are thrilled to take on a client of this caliber and showcase Bridgeline Digital’s award-winning products and capabilities,” said Becci Hart, President of Intermark Public Relations. “When it comes to traditional public relations, our team boasts experience in a wide variety of industries; this will inevitably benefit Bridgeline when it comes to pushing out messaging to marketers about the benefits of their iAPPS Product Suite.”
About Intermark Group
Intermark Group is one of the South’s largest multi-disciplined, digital-centric communications agencies. Striving to create comprehensive strategies and innovative campaigns, the agency provides advertising, media planning and purchasing, public relations, social media, interactive, film and production services under one roof. Intermark Group employs more than 150 people with its corporate office in Birmingham, Ala. For more information on Intermark Group, please visit www.intermarkgroup.com.
About Bridgeline Digital
Bridgeline Digital (NASDAQ:BLIN) is a leading Digital Engagement solutions company that enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1,000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.