Society of General Internal Medicine Launches New Website on Bridgeline Digital’s iAPPS Platform
Burlington, MA | December 11, 2012
Bridgeline Digital, Inc. (NASDAQ: BLIN), The Digital Engagement Company™, today announced the launch of a new website for The Society of General Internal Medicine (SGIM) at SGIM.org. SGIM joins the American Dental Association, the American Academy of Dermatology, and the Maryland Hospital Association as healthcare associations to select Bridgeline Digital and the iAPPS platform to power its next generation websites.
Bridgeline Digital redeveloped SGIM’s main website and consolidated and enhanced two microsites run by SGIM affiliate groups: the Association of Chiefs in General Internal Medicine (ACLGIM), and SGIM’s Journal of General Internal Medicine (JGIM). The SGIM main site and the new micro site for the ACLGIM are now live and the new microsite for the JGIM is in development and expected to launch in early 2013.
Bridgeline’s development team added a dynamic Social Footer to SGIM’s primary website which incorporates interaction and content from LinkedIn, Twitter, and Facebook that enables increased engagement and understanding of their website users. Bridgeline also added a comprehensive customization feature allowing SGIM to change microsite-based templates with ease to respond to changes in their marketing strategy.
SGIM’s new website also features innovative functionality around internal search and data recovery in its Resource Library. Leveraging iAPPS’ out-of-the-box integration with Perceptive Software Enterprise Search (formerly ISYS Search), the new site leverages search component catalogs natively within the iAPPS framework and indexes all media types, including content within PDF files vastly improving the ease and speed in which users can access relevant content.
“Bridgeline Digital was extremely innovative with their services,” said Francine Jetton, Society of General Medicine’s Director of Communications. “The Social Footer strengthens SGIM’s presence and activity across social media outposts, which is a key component of our marketing strategy and critical for our business success going forward.”
About The Society of General Internal Medicine
SGIM is a member-based international association of over 3,000 of the world’s leading general internists, who are dedicated to improving access to care for vulnerable populations, eliminating health care disparities and enhancing medical education. The members of the Society advance the practice of medicine through their commitment to providing comprehensive, coordinated, and cost-effective care to adults, educating the next generation of outstanding physicians, and conducting cutting-edge research to improve quality of care and clinical outcomes of all patients.
About Bridgeline Digital
Bridgeline Digital (NASDAQ:BLIN), The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline’s iAPPS® platform deeply integrates Web Content Management, eCommerce, eMarketing, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the U.S. and an Asia Pacific headquarters in Bangalore, India, Bridgeline has thousands of customers that range from middle market organizations to Fortune 1,000 companies. To learn more, please visit www.bridgelinedigital.com or call (800) 603-9936.